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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Contents
Acknowledgments
Preface
Chapter One: The Psychology of Motivation
The Sources of Inspiration
The Power of the Motivator
The Longing for Inspiration
How One Mother Inspired Her Children
Motivation is Not Manipulation
Why Every Business Person Must Be a Psychologist
Building High Morale
When Critical Mass Occurs in a Group
The Complexity of Inspiration
Chapter Two: Expecting the Best
How to Turn Your Child into a Thief
Believing the Best Intentions
The Pygmalion Effect
Centering on Strengths Rather than Weaknesses
The Pleasure of Discovering Hidden Talent
A Climate in which to Grow
The Nature of the Human Spirit
When People Change
The Capacity for Stretching
Capitalizing on the Desire to Succeed
"She Wanted Me to Succeed More Than I Did"
Chapter Three: A Tailor-Made Plan of Motivation
Different People Have Different Needs
Beliefs
Questions
We Can Tell Where They're Going from Where They've Been
Changing Needs
Will Individualizing Your Motivational Plan Cause You to Be Unfair?
The Power of Knowing
Chapter Four: A Commitment to Excellence
Being Tough Means You Care
The Need for Direction
The Art of the Reprimand
When Motivators are Unpopular
Handling Discipline with Ingenuity
The Power of a Challenge
The Lure of a Cause
Realistic Expectations
Chapter Five: The Management of Failure
When the Motivator Shows How to Fail by Example
Helping Your People Handle Rejection
How to Correct Errors without Defeating Enthusiasm
Chapter Six: Building Inner Drive
Inspiring Change
Influencing without Intimidating
The Consistency Principle
A Change in Self-Perception
Dangerous Self-Concepts
Specificity
The Power of Dreams
Management by Encouragement
Chapter Seven: The Power of the Success Story
The Legendary Hero
The Contemporary Hero
“If He Can Do It, So Can You”
The Optimist of Fifth Avenue
Chapter Eight: The Secret of Parlaying Small Successes into Larger Gains
The Need to Be a Winner
The Art of the Compliment
Beyond Stick and Carrot
Shaping
Observing Improvement
Focusing on Success
Can We Give Too Much Self-Confidence?
Chapter Nine: When to Praise and When to Reprimand
Is Guilt a Legitimate Tool for the Motivator?
Chapter Ten: The Will to Win
A Nobel Laureate on Competition
When Comparison Backfires
Anger as Motivator
When Anger is Legitimate
The Advantages of Having a Common Enemy
Unscrupulous Appeals to Our Anger
Chapter Eleven: How to Get People to Cooperate with Each Other
The Need to Belong
Quality Control
All for One And One for All
Promises
Fairness
The Preservation of the Individual
Fun
Steps to Building Esprit de Corps
Management by Friendship
Chapter Twelve: How to Deal with the Abrasive Troublemaker
Handling Rebellion
Defusion by Ventilation
Solving Conflict among Members of Your Group
Dealing with the Perpetual Troublemaker
Chapter Thirteen: The Personailty of the Motivator
Independence as an Ingredient of Charisma
The Motivator as Dreamer
Putting the Dream into Words
The Ability to Defy Criticism
The Power of Enthusiasm
Self-Renewal for the Motivator
Chapter Fourteen: The Helping Other People Grow Can Become Life's Greatest Joy
Power—Its Use and Abuse
The Potential in Persons
The Grandeur of Service
Notes
Index of Names
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