Media Today by Turow, Joseph -- Read -- Imperial Library of Trantor

Index

Half Title Title Copyright Dedication Brief Contents Detailed Contents Preface How to Use This Book Acknowledgments To the Student Part I The Nature and Business of Media

1 Understanding Mass Media, Convergence, and the Importance of Media Literacy

Introducing Media Convergence Introducing Mass Communication

The Elements of Communication Mass Communication Defined

Mass Media and Convergence Mass Media, Culture, and Society

How Do We Use the Mass Media in Our Daily Lives? How Do the Mass Media Influence Culture?

Global Media Today & Culture: A Converging Marketplace

Media Literacy

Principles of Media Literacy

Media Literacy Tools

The Benefits of a Media-Literate Perspective

Key Terms Questions for Discussion and Critical Thinking Activity

2 Making Sense of Research on Media Effects and Media Culture

The Nature of Mass Media Research The Early Years of Mass Media Research in the United States

Searching for Community: Early Critical Studies Research Fearing Propaganda: Early Concerns about Persuasion Kids and Movies: Continuing Effects Research Social Relations and the Media The Limits of Propaganda: Limited Effects Research

Consolidating the Mainstream Approach

Studying Opinion and Behavior Change Studying What People Learn from Media

Global Media Today & Culture: Facebook Data Analytics

Studying Why, When, and How People Use the Media

The Rise of Critical Approaches

Moving from Mainstream Approaches to Critical Approaches

Cultural Studies

Historical Approaches to Cultural Studies Anthropological Approaches to Cultural Studies Linguistic and Literary Approaches to Cultural Studies

Using Media Research to Develop Media Literacy Skills

Where Do You Stand with Respect to Media Effects? How to Make Sense of Discussions and Arguments about Media Effects How to Explore Your Concerns about Mass Media

Key Terms Questions for Discussion and Critical Thinking Activity

3 The Business of Media

Identifying an Audience for Mass Media Content

Defining and Constructing a Target Audience Creating Content to Attract the Target Audience

Determining a Genre for Mass Media Content

Entertainment

Global Media Today & Culture: The Latino Marketing Boom

News Education Advertising

Mixing Genres in a Convergent Media System Production of Mass Media Content

Media Production Firms

Distribution of Mass Media Content Exhibition of Mass Media Content Financing Mass Media Content

Funding New Productions Funding When Production Is Already Complete

Media Literacy and the Business of Mass Media Key Terms Questions for Discussion and Critical Thinking Activity

4 Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications

The Advertising Industry

An Overview of the Modern Advertising Industry Production in the Advertising Industry

Global Media Today & Culture: Advertising to Media-Literate Consumers

Distribution in the Advertising Industry Exhibition in the Advertising Industry Determining an Advertisement’s Success

What Is Public Relations?

The Public Relations Industry and Media Production in the Public Relations Industry Distribution in the Public Relations Industry Exhibition in the Public Relations Industry

The Rise of Marketing Communications

Branded Entertainment Direct Marketing Relationship Marketing

Advertising, Public Relations, and Convergence Media Literacy Issues Related to Advertising and PR

Advertising and Commercialism Truth and Hidden Influence in Public Relations Targeting by Advertising and Public Relations Firms

Key Terms Questions for Discussion and Critical Thinking Activity

5 Controls on Media Content: Government Regulation, Self-Regulation, and Ethics

Why Do Media Firms Care about What Government Does?

The First Amendment

Global Media Today & Culture: Public Content

More Allowable Government Control over Media Content

Regulating Content before Distribution Regulating Content after Distribution Economic Regulation

Media Self-Regulation

External Pressures on Media to Self-Regulate Internal Pressures on Media to Self-Regulate

The Role of Ethics

Making Ethical Decisions Ethical Duties to Various Constituencies Forming Ethical Standards for the Mass Media

Media Literacy, Regulation, and Ethics

Media Regulation and the Savvy Citizen

Key Terms Questions for Discussion and Critical Thinking Activity

Part II The Media Industries

The Forces Driving Convergence in Media Industries

The Spread of Digital Media The Importance of Distribution Windows Audience Fragmentation and Segmentation Globalization Conglomeration Moving Forward

Key Terms 6 The Internet Industry

The Rise of the Internet Production, Distribution, and Exhibition on the Internet

The Net Neutrality Controversy

Global Media Today & Culture: Silk Road and Internet Black Markets

Social Media Sites and Search Engines Funding Online Content

Sites Involved in Image-Making Sites Selling Products or Services Content Sites Selling Subscriptions Selling Advertisements

“Web-Centered” and “App-Centered” Businesses Media Ethics: Confronting Internet Piracy

Determining Your Own Point of View as a Critical Consumer of Media

Key Terms Questions for Discussion and Critical Thinking Activity

7 The Book Industry

The History of the Book The Book Industry Today

Educational and Professional Books Consumer Books

Variety and Specialization in Book Publishing

Financing Book Publishing

Production in the Book Publishing Industry

Production in Trade Publishing Production at a University Press Book Production in the Electronic Age

Global Media Today & Culture: Fan Fiction

Reducing the Risks of Failure during the Production Process

Distribution in the Book Industry

The Role of Wholesalers in the Distribution Process Assessing a Title’s Popularity

Exhibition in the Book Publishing Industry

Exhibition of Consumer Books Exhibition in Textbook Publishing

Convergence and Conglomeration in the Book Industry Ethical Issues in Book Production Key Terms Questions for Discussion and Critical Thinking Activity

8 The Newspaper Industry

The Development of the Newspaper An Overview of the Contemporary Newspaper Industry

Daily Newspapers Weekly Newspapers The Variety of Newspapers

Global Media Today & Culture: Immediacy, Interactivity, and Participation

Financing the Newspaper Business

Advertising Circulation

Production in the Newspaper Industry

Creating Newspaper Content The Technology of Publishing the Paper

Distribution in the Newspaper Industry

Determining Where to Market the Newspaper

Exhibition in the Newspaper Industry

Achieving Total Market Coverage

A Key Industry Issue: Building Readership

Building Print Readership Building Digital Readership

The Future of Newspapers versus the Future of Journalism Ethics and New Models of Journalism Key Terms Questions for Discussion and Critical Thinking Activity

9 The Magazine Industry

The Development of Magazines An Overview of the Modern Magazine Industry

Five Major Types of Magazines Business-to-Business Magazines/Trade Magazines Consumer Magazines Literary Reviews and Academic Journals Newsletters Comic Books

Financing Magazine Publishing

Controlled Circulation Magazines Paid Circulation Magazines Market Segmentation

Digital Circulation

Global Media Today & Culture: Multi-Platform Promotion

Production in the Magazine Industry

Magazine Production Goals Producing the Magazine as a Branded Event

Distribution in the Magazine Industry Exhibition in the Magazine Industry Media Ethics and the Magazine Industry Key Terms Questions for Discussion and Critical Thinking Activity

10 The Recording Industry

The Rise of Records An Overview of the Modern Recording Industry

International Ownership Dispersed Production Concentration of Distribution Features of the Recording Industry Audience U.S. Sales: Singles versus Albums Changing Media Platforms Diverse Music Genres

Production and the Recording Industry

Artists Looking for Labels, Labels Looking for Artists

Global Media Today & Culture: Risky Business: File Sharing and Streaming Sites

Finding Music to Record Royalties Producing a Record Self-Producing Music for Sale Compensating Artists

Distribution in the Recording Industry

The Importance of Convergence in Promotion Video, Television, and Movie Promotions Concert Tours

Exhibition in the Recording Industry

Digital Downloads Physical Sales

Ethical Issues in the Recording Industry

Parental Concerns about Lyrics Industry Concerns about Piracy

Key Terms Questions for Discussion and Critical Thinking Activity

11 The Radio Industry

The Rise of Radio An Overview of the Terrestrial Radio Industry

Where and When People Listen to the Radio AM versus FM Technology Commercial Radio Stations versus Noncommercial Radio Stations Radio Market Size

Production in the Radio Industry

Radio Formats Determining Listening Patterns Working with Formats Producing the Playlist Conducting Research to Compile the Playlist Maintaining the Format and Retaining the Target Audience

Distribution in the Radio Industry

The Role of Networks, Syndicators, and Format Networks

Exhibition in the Radio Industry

Advertising’s Role in Radio Exhibition Learning Who Listens Conducting Market Research to Determine Ratings When Stations Fare Poorly in the Ratings

Radio and the New Digital World

Satellite Radio

Global Media Today & Culture: Minority and Indigenous Radio

Online Radio

Traditional Radio’s Responses to Digital Music Media Ethics and the Construction of Radio Audiences Key Terms Questions for Discussion and Critical Thinking Activity

12 The Movie Industry

The Rise of Motion Pictures An Overview of the Modern Motion Picture Industry Production in the Motion Picture Industry

The Role of the Majors Distinguishing between Production and Distribution The Role of Independent Producers The Process of Making a Movie

Theatrical Distribution in the Movie Industry

Finding Movies to Distribute

Global Media Today & Culture: Women in Cinema

Releasing Movies Marketing Movies

Theatrical Exhibition in the Motion Picture Industry

The Relationship between Distributors and Theater Chains Digital and 3D Screens

Convergence and Nontheatrical Distribution and Exhibition in the Motion Picture Industry

The Shift to Digital Marketing The Shift to Online and Mobile Downloads

The Problem of Piracy Media Ethics and the Motion Picture Industry

Cultural Diversity and Cultural Colonialism

Key Terms Questions for Discussion and Critical Thinking Activity

13 The Television Industry

The Rise of Television

Television in Its Earliest Forms

An Overview of the Contemporary Television Industry

Television Broadcasting Subscription Cable, Telco, and Satellite Services Online and Mobile Platforms

Production in the Television Industry

Producing Cable and Satellite Channel Lineups Producing Broadcast Channel Lineups Producing Online/Mobile Lineups Producing Individual Channels Producing Individual Programs

Distribution in the Television Industry

Global Media Today & Culture: Lesbian Gay, Bisexual, Transgender, and Queer (LGBTQ) People on Television

Exhibition in the Television Industry Media Ethics: Converging Screens, Social Television, and the Issue of Personalization Key Terms Questions for Discussion and Critical Thinking Activity

14 The Video Game Industry

The Video Game Industry and Convergence The Rise of the Video Game Industry The Contemporary Shape of the Video Game Industry

Video Game Hardware The Production of Video Game Software Advertising Content and Video Games

Distribution and Exhibition of Video Games Video Games and Convergence Media Ethics: Confronting Key Issues

Concerns about Content Concerns about Privacy Concerns about Self-Regulation

Global Media Today & Culture: #Gamergate

Key Terms Questions for Discussion and Critical Thinking Activity

Epilogue Notes Photo Credits Index

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