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Index
Half-Title
Title Page
Copyright Page
Table of Contents
Dedication
Foreword by Glenn Livingston, Ph.D.
Introduction: How to Use this Book
Part I - Ask: The Story
Chapter 1: You: Who, What, & Why...
Chapter 2: Strange Questions... and Stranger Answers
Chapter 3: The Discovery
Chapter 4: My Crisis
Chapter 5: Working Hard for the Dream
Chapter 6: An Unexpected Twist
Chapter 7: The Letter
Chapter 8: Standing on the Shoulders of Giants
Chapter 9: Taking the Leap
Chapter 10: Things Finally Come Together
Part II - Ask: The Methodology
Chapter 11: Getting Started: How to Read the Ask Formula Methodology
Chapter 12: The Process: Prepare, Persuade, Segment, Prescribe, Profit, Pivot
Chapter 13: Prepare: The Deep Dive Survey
Chapter 14: Persuade: The Prospect Self-Discovery Landing Page
Chapter 15: Segment: The Micro-Commitment Bucket Survey
Chapter 16: Prescribe: The Post-Survey Sales Prescription
Chapter 17: Profit: The Profit Maximization Upsell Sequence
Chapter 18: Pivot: The Email Follow-Up Feedback Loop
Chapter 19: Case Study #1: Tennis Training-Zero to $250,000 in 6 Months
Chapter 20: Case Study #2: Water Ionizer Market-$750,000 in 5 Days
Chapter 21: Why: The Reason For Writing This Book
Chapter 22: Next Steps: Now It's Your Turn to Ask
Glossary
Acknowledgments
About the Author
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