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Index
Cover
Title Page
Copyright Page
Contents
Introduction Welcome to the Second Edition of the Product Manager’s Survival Guide
Chapter 1 Introduction to Product Management
Chapter 2 Understanding the Role of the Product Manager and Assessing Your Product Management Acumen
Chapter 3 Navigating the Organization
Chapter 4 Influence and the Art of Being a Product Manager
Chapter 5 Who’s the Customer?
Chapter 6 Garnering Industry and Competitor Insights
Chapter 7 Getting From Here to Tthere: Product Strategy and Roadmaps
Chapter 8 After Strategy: What’s Next?
Chapter 9 Execution: Developing and Launching Products
Chapter 10 Harnessing Data and Running the Product’s Business
Chapter 11 Improving Your Experience as a Product Manager
Index
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