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Index
Title Page
Table of Figures
List of Tables
Introduction
PART I - The Fourth Personal Asset and the New Sexual Politics
CHAPTER 1 - What Is Erotic Capital?
The Six (or Seven) Elements of Erotic Capital
The Fourth Personal Asset
Can Money Buy You Erotic Capital?
Can Erotic Capital Be Measured?
Erotic Capital as a Performance
The Rising Importance of Erotic Capital
CHAPTER 2 - The Politics of Desire: The Difference Between Men and Women
The Sexual Revolution
Let’s Talk About Sex
The Male Sex Deficit
Sexual Lifestyles
Personal Stories
Long-term Relationships and Differing Levels of Desire
How Important Is Sex?
“Superior Goods”
Gay Communities
Women’s Second Advantage . . . and Its Suppression
CHAPTER 3 - Denial: Why Erotic Capital Has Been Suppressed
The Male Bias in Perspective
The Role of Religion
The Male Sex Right
The Failure of Feminist Theory
The Elitist Bias
Victim Feminism
Sex and Gender
The Unholy Alliance
The Erotic Playground
PART II - How Erotic Capital Works in Everyday Life
CHAPTER 4 - The Lifetime Benefits of Erotic Capital
Two Sisters
Cinderella Goes to the Ball
Childhood
The Golden Glow View of the World
The Social Benefits of Erotic Capital
Beauty and Brains
Social Skills and Emotion Management
Charisma and Leadership
Erotic Capital in Sport
The Two Ugly Sisters
The Social Magic of Smiles
CHAPTER 5 - Modern Romance: How Erotic Capital Changes Relationships
The Rising Status of Women
Self-Service Mating Markets
Modern Mating and Marriage Markets
Power Within Relationships
Affairs
Sexuality and Successful Lovers
Gays and Geishas: Homosexual and Heterosexual Cultures
The X Factor in Relationships
CHAPTER 6 - No Money, No Honey: Selling Erotic Entertainment
The Erotic Appeal in Advertising and Marketing
Party Girls
Erotic Entertainments
Slipping In and Out
Buying Erotic Capital
Men Who Buy Sexual Services
Trafficking, Drugs, and Pimps
The Value of Erotic Capital
Personal Benefits
CHAPTER 7 - Winner Takes All: The Business Value of Erotic Capital
Good Looks in Management and the Professions
The Beauty Premium in the Labor Market
Social Skills and Emotional Labor
Sumptuary Laws, Uniforms, and Dress Codes
Public- and Private-Sector Differences: Selection Effects
Issues of Fairness: Height Versus Attractiveness
Ancient Gods and Modern Celebrities
Winner-Takes-All Economies
CONCLUSION
APPENDIX A - Measures of Erotic Capital
APPENDIX B - Recent Sex Surveys
Acknowledgments
Notes
Bibliography
Index
Copyright Page
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