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Imperial Library
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Index
Cover
Title Page
Contents
Dedication
Epigraph
Introduction: Anyone Could Have Done It
Part One: WHAT’S STOPPING YOU? HANG-UPS AND HURDLES
You Know More Than You Think
Our Insights are Only as Good as Our Questions
The Myth of the Innovation Epiphany
The Genius Trap
Ideas are Overrated
Chasing Unicorns
The Enemy of Insight
Waist High and Elbow Deep
Putting It into Practice
Part Two: FROM EVERYDAY INSIGHTS TO GROUNDBREAKING IDEAS
The Role of Intuition
Signs and Signals
It Takes Practice
From A to Beyond
A Mindset Shift
Ordinary Genius
What We See is Not All There Is
Ideas vs Opportunities
Groundbreaking Ideas Don’t Start with Ideas
Emotional Intelligence
Sense Making
Where Ideas Begin
The Birth of a Hunch
Part Three: THE WHO, THE WHAT AND THE HOW
Embracing Curiosity
Case Studies in Curiosity
Tapping into Empathy
Case Studies in Empathy
Firing Imagination
Case Studies in Imagination
Conclusion
Hunch Log
Sources and Resources
Acknowledgements
Follow Penguin
Copyright Page
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