The Art of Startup Fundraising by Cremades, Alejandro -- Read -- Imperial Library of Trantor

Index

Cover Praise for The Art of Startup Fundraising Title Page Copyright Dedication Foreword Acknowledgments Chapter 1: Everything Started with Onevest Chapter 2: Raising Capital for Your Startup

Speeding Up the Machine It's Not as Easy as Reading an Article on TechCrunch The 18- to 24-Month Plan Milestones Breaking Even Expectations of Investors Outperform the Competition Marketing Storytelling Leveraging Help Divide and Conquer The Rollercoaster of Emotions Learn to Love Rejection Connect the Dots The Pros and Cons of Raising Capital Don't Underestimate the Need for Capital

Chapter 3: Setting Yourself Up for Success

Investors Don't Want to Invest The Core of Your Business Experienced and Talented Management Organize Your Corporate Structure with a Legal Team Helpful Advisors Building Momentum Team Alignment Show Your Competitive Advantage Know Your Terms Vision Attracting Investors Requires Patience

Chapter 4: Crafting the Pitch

The Business Plan Problem Get the Message Straight and Your Team behind It The Elevator Pitch The Pitch Deck Awesome, Effective Pitch Deck Design The One Pager

Chapter 5: The Due Diligence Package

The Interview and the Visit Find Balance

Chapter 6: Sources of Capital

Bootstrapping Credit Cards Business Loans Friends and Family Crowdfunding Angel Investors and Super Angels Angel Groups Family Offices Venture Capital Venture Debt

Chapter 7: Understanding the VC Game

Defining Roles in a VC Firm The Process of Getting Funded by a VC How VCs Monetize VC Involvement in Your Company Understanding the Value a VC Brings Cutting through the VC Noise Differences between Venture Capital and Private Equity

Chapter 8: Investment Rounds Explained

Friends and Family Micro Seed Round Seed Round Series A Round Series B, C, D Investment Rounds Initial Public Offering (IPO) Research Is Critical

Chapter 9: Deciding Investment Amounts and Prospects

Needed, Realistic, and Ideal Investment Levels Your Valuation versus Market Valuation: The Asking Price Persuading Investors with a Financial Forecast Identifying Prospective Investors Six Ways to Contact Investors Creating a Buzz around Your Startup

Chapter 10: PR: Creating a Storm and Building Momentum

The Rainmaker Code Journalist Outreach Self-Distributed Press Releases More Buzz-Building Tactics for Smart Startups

Chapter 11: What to Look For in an Investor

Why Selecting the Right Investors Is So Critical Three Factors You Should Be Looking For in Investors Three Factors to Avoid in Investors Six Key Questions to Ask Potential Investors Speed Is a Two-Way Street Arming Yourself with Answers

Chapter 12: Term Sheets and Terms

Term Sheets 101 Terms within Term Sheets That You Need to Know Term Sheet Tactics Smart Term Sheet Strategies If Things Don't Go Forward

Chapter 13: Closing the Deal

The Importance of Urgency Creating a Completion Schedule Managing Expectations Updating Your Investors Closing the Deal Is Not the End of the Deal

Chapter 14: Avoiding Common Fundraising Mistakes

Failing to Connect Clarity and Doing What You Say Self-Sabotage in the Deal-Making Process

Chapter 15: Understanding the JOBS Act

The Game Changer The JOBS Act Implications for Startups and Raising Money Online Implications for Individual Investors

Chapter 16: Recommended Tools for Fundraising

Using the Right Tools Organization Research Social Media Outsourcing Sales and Administration Finding Your Investors

Chapter 17: Red Flags

Key Red Flags for Startups

Glossary About the Author Index End User License Agreement

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