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Index
COVER
PRAISE FOR Measure What Matters
TITLE PAGE
COPYRIGHT
DEDICATION
CONTENTS
FOREWORD
PART ONE: OKRs in Action
1: Google, Meet OKRs
2: The Father of OKRs
3: Operation Crush: An Intel Story
4: Superpower #1: Focus and Commit to Priorities
5: Focus: The Remind Story
6: Commit: The Nuna Story
7: Superpower #2: Align and Connect for Teamwork
8: Align: The MyFitnessPal Story
9: Connect: The Intuit Story
10: Superpower #3: Track for Accountability
11: Track: The Gates Foundation Story
12: Superpower #4: Stretch for Amazing
13: Stretch: The Google Chrome Story
14: Stretch: The YouTube Story
PART TWO: The New World of Work
15: Continuous Performance Management: OKRs and CFRs
16: Ditching Annual Performance Reviews: The Adobe Story
17: Baking Better Every Day: The Zume Pizza Story
18: Culture
19: Culture Change: The Lumeris Story
20: Culture Change: Bono’s ONE Campaign Story
21: The Goals to Come
DEDICATION
RESOURCE 1: Google’s OKR Playbook
RESOURCE 2: A Typical OKR Cycle
RESOURCE 3: All Talk: Performance Conversations
RESOURCE 4: In Sum
RESOURCE 5: For Further Reading
ACKNOWLEDGMENTS
NOTES
INDEX
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