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Imperial Library
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Index
Title Page
Copyright
Foreword
Table of Contents
Introduction
Chapter 1: The Four Advantages Of Breakthrough Copywriting
Chapter 2: How To Build A Message That Makes Money
Chapter 3: Not What You Say, But How You Say It
Chapter 4: The Most Important Part Of Copywriting
Chapter 5: Eighty Percent Of The Job
Chapter 6: How One Sentence Can Close The Sale For You
Chapter 7: What Makes Prospects Drool
Chapter 8: Hollywood, Meet Copywriting
Chapter 9: Nashville, Meet Copywriting
Chapter 10: Pushing Buttons That Hit The Jackpot
Chapter 11: The Secret That Works Every Time
Chapter 12: The Complete Formula
Chapter 13: How To Make Good, Even Better
Afterword - Final Thoughts
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