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Index
Cover
Title Page
Copyright
Table of Contents
Canvas
Definition of a Business Model
The 9 Building Blocks
The Business Model Canvas
Patterns
Unbundling Business Models
The Long Tail
Multi-Sided Platforms
FREE as a Business Model
Open Business Models
Design
Customer Insights
Ideation
Visual Thinking
Prototyping
Storytelling
Scenarios
Strategy
Business Model Environment
Evaluating Business Models
Business Model Perspective on Blue Ocean Strategy
Managing Multiple Business Models
Process
Business Model Design Process
Outlook
References
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