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Index
1 The Driving Forces in Entrepreneurship
2 Idea Generation and Evaluation
3 Customer Pain and Value Proposition
4 Maximum Information for Minimum Cost
5 Competitive Advantage, Business Models & Execution
6 Building Credibility
7 Marshalling Resources
8 Learning to Lead
9 Maintaining Balance and Living the Entrepreneurial Life
10 Learning to Expect and Achieve More
Conclusion
References and Sources
Acknowledgments
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