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Imperial Library
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Index
Front Cover
Title Page
Copyright
Dedication
Contents
Acknowledgments
Introduction
1 The Evolution of Communication
2 The Science Behind the Story
3 The SBS (Story-Based Selling) Tackle Box
4 The Concept of Empathetic Active Listening
5 Overcoming Objections with SBS
6 The Power of Humility, Authenticity, and Vulnerability
7 The Keys to Change
8 Setting the Tone
9 Time to Tell Your Story
Afterword
Endnotes
About the Author
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