Achieving Excellence in Fundraising by Tempel, Eugene R. -- Read -- Imperial Library of Trantor

Index

Praise Essential Texts for Nonprofit and Public Leadership and Management Title Page Copyright Page List of Tables Table of Figures Table of Exhibits Dedication Foreword PREFACE

Organization of This Book Reflections on the Third Edition

Acknowledgments THE EDITORS THE AUTHORS PART ONE - FUNDRAISING: THE ART OF RELATIONSHIP BUILDING

CHAPTER ONE - A PHILOSOPHY OF FUNDRAISING

A Philosophy of Fundraising

CHAPTER TWO - PLAN TO SUCCEED CHAPTER THREE - DEVELOPING A CONSTITUENCY FOR FUNDRAISING

Identifying the Constituency A Constituency Model Identifying and Attracting Likely Donors Roles and Responsibilities That Influence Giving Conclusion

CHAPTER FOUR - DEVELOPING AND ARTICULATING A CASE FOR SUPPORT

Where to Start? With Case Resources Internal Case, External Case, and the Difference Between Them Putting Pen to Paper: Strategies for Case Statement Development Conclusion

PART TWO - STRUCTURING YOUR FUNDRAISING

CHAPTER FIVE - THE TOTAL DEVELOPMENT PLAN

Planning, Communication, and Fundraising Types of Gifts Prerequisites for Implementing the Integrated Development Plan Essential Support Conclusion

CHAPTER SIX - THE ANNUAL FUND

Constituents and the Annual Fund Benefits of the Annual Fund The Annual Fund Team Setting and Achieving the Annual Fund Goal Understanding and Using the Donor Base Annual Fund Solicitation Methods The Annual Fund Plan and Calendar Conclusion

CHAPTER SEVEN - MAJOR GIFTS

What Works in Major Gift Fundraising Inquiring and Inspiring Questions of Values Building an Ownership Position The Request or Invitation Stewardship and Recognition Managing the Major Gift Process The Philanthropic Road Ahead Conclusion

CHAPTER EIGHT - CAPITAL CAMPAIGNS

Conclusion

CHAPTER NINE - ESTABLISHING A PLANNED GIVING PROGRAM

Institutional Readiness The Planned Gift Options Marketing Planned Gifts Identification of Prospective Donors Conclusion

PART THREE - DISCOVERING WHAT DONORS VALUE

CHAPTER TEN - CONTEMPORARY DYNAMICS OF PHILANTHROPY

Roles of Philanthropy Size and Scope Fundraising and the Economic Climate Opportunities for Philanthropy Conclusion

CHAPTER ELEVEN - PROSPECT RESEARCH

Conducting Prospect Research Ethics in Prospect Research Conclusion

CHAPTER TWELVE - CORPORATE GIVING AND FUNDRAISING

History Models of Corporate Giving Conclusion

CHAPTER THIRTEEN - FOUNDATION FUNDRAISING

Types of Foundations Growth of Foundations in the United States Trends in Foundation Support Types of Support Conclusion

CHAPTER FOURTEEN - WOMEN AS DONORS

Indicators of Philanthropic Behavior Fundraising Implications Conclusion

CHAPTER FIFTEEN - HIGH-NET-WORTH DONORS

Defining High-Net-Worth Donors Understanding High-Net-Worth Donors Motivating High-Net-Worth Donors Measuring Success Conclusion

CHAPTER SIXTEEN - ETHNICITY AND GIVING

Embracing Diversity in Fundraising Defining Diversity Problems and Challenges of Diverse Populations and Fundraising Cautious Generalizations for Diverse Population Groups and Philanthropy Responsiveness to Diversity and Differences: Steps to Take in Shaping a ... Conclusion

CHAPTER SEVENTEEN - GIVING DIFFERENCES AMONG THE GENERATIONS

What Are the Generations, and How Do They Give? Giving Profiles by Generation Implications for Engaging the Next Generations of Donors Conclusion

PART FOUR - THE ART OF SOLICITATION AND STEWARDSHIP

CHAPTER EIGHTEEN - PERSONAL SOLICITATION

The Role of the Fundraising Professional in Solicitation Strategic Cultivation The Invitation to Make a Gift Beyond Solicitation: The Fundraiser’s Role Rightly Defined Conclusion

CHAPTER NINETEEN - DIRECT MAIL MARKETING

Direct Mail at All Levels Donor Acquisition and Donor Development Strategies for Direct Mail Elements of a Direct Mail Package Benchmarks for Evaluation Ten Keys to Success Conclusion

CHAPTER TWENTY - E-MAIL AND INTERNET SOLICITATION

Continued Growth By the Numbers Internet-Based Fundraising Tools Conclusion

CHAPTER TWENTY-ONE - SPECIAL EVENTS

Cultivation Events Solicitation Events Stewardship Events Integrated Events Conclusion

CHAPTER TWENTY-TWO - TELEPHONE SOLICITATION

Campaign Planning Anatomy of the Call Campaign Management Leveraging the Full Capacity of a Phone Program Conclusion

CHAPTER TWENTY-THREE - THE PRACTICE OF STEWARDSHIP

Conclusion

PART FIVE - INVOLVING VOLUNTEERS IN FUNDRAISING

CHAPTER TWENTY-FOUR - THE TRUSTEE’S ROLE IN FUNDRAISING

Understanding the Context for Fundraising Acting as a Sounding Board for Fundraising Strategy Owning Fundraising Decisions Working with Donors Acting as Organizational Advocates and Leading by Example Conclusion

CHAPTER TWENTY-FIVE - VOLUNTEER MANAGEMENT

The Strategic Value and Role of Volunteers Steps for Successful Volunteer Involvement Volunteer Retention Staff-Driven Versus Volunteer-Driven Fundraising Programs Conclusion

CHAPTER TWENTY-SIX - USING SOCIAL MEDIA TO ENERGIZE AND MOBILIZE YOUR VOLUNTEERS

Most Common Social Media Platforms Conclusion

PART SIX - MANAGING THE FUNDRAISING PROCESS

CHAPTER TWENTY-SEVEN - MANAGING THE FUNDRAISING PROGRAM

Fundraising Managers and Their Responsibilities Meeting the Challenge Through Basic Management Functions Fundraising Staffing Policies and Procedures Conclusion

CHAPTER TWENTY-EIGHT - LEADERSHIP AND TEAM BUILDING

Overview of Leadership Literature Applying Leadership Principles for Fundraisers Conclusion

CHAPTER TWENTY-NINE - ORGANIZATIONAL STRENGTHS AND VULNERABILITIES

Strengths and Vulnerabilities Organizational Readiness Human Resources Sources of Support Fundraising Vehicles Management Accountability Conclusion

CHAPTER THIRTY - DONOR DATABASE MANAGEMENT AND SEGMENTATION

Sample Data Elements Leveraging the Power of Data Conclusion

CHAPTER THIRTY-ONE - BUDGETING FOR FUNDRAISING AND EVALUATING PERFORMANCE

Budget Preparations Budget Summary Performance Evaluation Gift Reports Conclusion

CHAPTER THIRTY-TWO - MARKETING AND COMMUNICATIONS FOR FUNDRAISING

Toward an Understanding of Marketing The Role of Market Research in Fundraising Communication: Building Awareness and Motivating Action Trust and Responsibility: An Ethical Framework Conclusion

CHAPTER THIRTY-THREE - SELECTING AND WORKING WITH FUNDRAISING CONSULTANTS

Institutional Readiness Campaign Planning Program Implementation Finding and Engaging Consultants Good Working Relationships Conclusion

CHAPTER THIRTY-FOUR - FUNDRAISING FOR GRASSROOTS NONPROFITS

What Defines Grassroots Fundraising? Grassroots Fundraising Strategies Conclusion

PART SEVEN - ETHICS AND ACCOUNTABILITY

CHAPTER THIRTY-FIVE - ETHICAL FRAMEWORKS FOR FUNDRAISING

Issues of Trust Ethics and Professionalism Approaches to Ethics Ethical Dilemmas Applying Ethics in Fundraising Conclusion

CHAPTER THIRTY-SIX - THE LAW AND FUNDRAISING

Governance State Law Considerations Federal Law Considerations Conclusion

PART EIGHT - YOUR CAREER IN FUNDRAISING

CHAPTER THIRTY-SEVEN - FUNDRAISING AS A PROFESSION

Milestones in the Professionalization of Fundraising Issues of Fundraising as an Emerging Profession The Future of Fundraising as a Profession Conclusion

CHAPTER THIRTY-EIGHT - FUNDRAISING CREDENTIALING CHAPTER THIRTY-NINE - PREPARING FOR THE CFRE EXAM CHAPTER FORTY - INTERNATIONAL PERSPECTIVES ON FUNDRAISING

CFRE Job Analysis Methodology and Respondents A Snapshot of Job Analysis Survey Respondents Findings from the CFRE Job Analysis Evolution of the Fundraising Profession Conclusion

CHAPTER FORTY-ONE - RESOURCES FOR STRENGTHENING FUNDRAISING

Association Resources Options for Formal Education Published Resources Conclusion

GLOSSARY OF FUNDRAISING TERMS REFERENCES INDEX

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