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Imperial Library
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Index
Title Page
Special Offers
Dedication
Contents
Your Unique Sense and Sensibility
Branding
Your Vision
Archetypes
Complements
Associations
Ethical Virtues
Demonstration
The Quest or “What’s My Style?”
Evaluating Your Premise
Personal Projects
Prompts
Verbal Identity
What’s in a Name?
Liberating Your Inner Writer
Telling Your Story
Elevator Speech
Tools to Aid Crafting Your Verbal Brand
RéSumé and Cover Letter
Conventional RéSumé Contents
Twitter
Prompts
Visual Identity
Visualizing Your Brand Story
Logo: Telling Your Visual Story
Type and Image Relationships in a Logo
Color
RéSumé, Letterhead and Business Card
Website
Prompts
Case Studies
Debbie Millman
Paul Renner
Rich Arnold
Seunghyun Shon
Manik Rathee
Grace Duong
Michael Sickinger
Kelly Thorn
Kenny Barela
Jim Godfrey
Jon Contino
Allison Kerek
Gui Borchert
Resources
Color
Glossary of Symbols
Visualization Techniques
Type Glossary
Glossary of Terms
Permissions
About the Author
Acknowledgments
Copyright
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