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Index
Solving the Challenge: The Growth Factory
P&G and Citi
1a. Growth Types
Clear Definitions of the Types of Growth Strategies the Company Will Pursue
1b. Growth Goals and Guidelines
Specific, Shared Targets and Clear Definitions of Tactics That Are On and Off the Table
Growth Goals
Growth Guidelines
2a. Robust Innovation Processes
An Explicit Set of Steps for Reliably Conceiving and Commercializing Ideas
2b. Idea Supply Chain
“Raw Material” for Growth Sourced at or Beyond the Fringes of the Company and the Industry
Hunting at the Periphery
Crowdsourcing and Collaboration Tools
2c. New-Growth Groups
Dedicated Resources and Safe Spaces to Incubate Higher-Risk Ideas
2d. Little Bets Labs
Structured Ways to Rapidly and Affordably Prototype and Test Ideas
2e. M&A and Partnership Engines
Formal Means to Identify and Form Relationships with Outside Companies
3a. Idea Governance Systems
Distinct Measurement and Management Approaches for Different Types of Ideas
3b. Portfolio Tracking Systems
Mechanisms to Measure and Track the Full Growth Pipeline
3c. Resource Allocation Systems
Means to Allocate Human and Financial Resources Between Specific Projects and Broader Growth Types
3d. Continuous Improvement Systems
Systematic Approaches to Spot and Remove Critical Innovation Bottlenecks
4a. Lean-Forward Leaders
Role-Modeling of Desired Behaviors and Thoughtful Intervention to Shape the Corporate Culture
1. Personally Spend Time on Growth and Innovation
2. Break Processes When Required
3. Shape the Corporate Control Systems
4. Instill Purpose in Innovation Activities
5. Visibly Celebrate the Right Kind of Learning
4b. Innovation Talent
The Right “Schools of Experience” in the Right Roles
Forming the Right Work Teams
4c. Measurement and Reward Systems
Ways to Support Prudent Risk Taking
Unique Career Opportunities
Public Recognition
4d. Development Programs
Formal Mechanisms to Teach Key Mind-Sets and Spread Enabling Language
Building a Common Language
Teaching Enabling Mind-Sets
Providing Practical Tools
Offering Ongoing Coaching
Three Ways to Get Started
Final Advice for Leaders
Procter & Gamble
Citi
Innosight
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