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Index
Cover Page
Title
Copyright
Dedication
Contents
INTRODUCTION Swing for the Fences—I Did!
SECTION ONE Identifying the Most Compelling Path for the Business of You
1 Understanding the Business of You
2 Building a Vision for Your Ideal Career
SECTION TWO Getting There: How to Find and Secure That Perfect Job
3 Refining Your “Marketing Materials”—Resume Basics
4 Closing the Deal = Impactful Interviews
5 Should You Accept?
SECTION THREE Establishing Your Competitive Advantage: How to Outperform the Competition
6 Harnessing a Dynamic Personal Culture: It’s All about Attitude
7 Confidence Is the Difference-Maker
8 Work Smarter
SECTION FOUR Managing Your Personal Brand
9 Developing Professional Polish: The Packaging Matters
10 Communicating in the Workplace: Marketing Your Brand
11 Operational Marketing: Preparing for Success in Your Day-to-Day Responsibilities
12 Strengthening Your Relationships
CONCLUSION Get Busy Now
APPENDIX Resources
ABOUT THE AUTHOR
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