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Index
Title Page
Copyright Page
Dedication
Preface
A CONVERSATION
OVERVIEW
INFLUENTIAL THINKERS
HOW TO USE THIS BOOK
Part One - The Context
OVERVIEW
Chapter One - 1965 to 1990: Five Discoveries at Shell
ROBUST DECISION MAKING
STRETCHING MENTAL MODELS LEADS TO DISCOVERIES
ENHANCING CORPORATE PERCEPTION
ENERGISING MANAGEMENT
SCENARIOS AS A LEADERSHIP TOOL
Chapter Two - Introduction to Scenario-based Planning
WHY PLAN?
SCENARIO-BASED PLANNING IS “LEARNING”
THE PURPOSE OF SCENARIO-BASED PLANNING
HOW POPULAR IS SCENARIO-BASED PLANNING?
Chapter Three - Three Competing Paradigms in Strategic Management
THE RATIONALIST PARADIGM
EVOLUTIONARY PARADIGM
PROCESSUAL PARADIGM
THE LEARNING LOOP
GROUP LEARNING
THE INTEGRATIVE MODEL
Part Two - The Principles of Scenario-based Planning
OVERVIEW
Chapter Four - Strategising
STRATEGY AND LEARNING
ORTHODOXY AND REFRAMING
STRATEGY DEVELOPMENT
Chapter Five - The Business Idea of an Organisation
PROFIT POTENTIAL
DISTINCTIVE COMPETENCIES
SYSTEMIC STRUCTURE OF THE BUSINESS IDEA
EXAMPLES OF BUSINESS IDEAS
LEVELS OF BUSINESS IDEAS
CONSIDERING THE BUSINESS IDEA IN THE MANAGEMENT TEAM
VALUE CREATION THROUGH TRUST BUILDING
BUILDING FOR THE FUTURE
SUMMARY OF MAIN POINTS OF THE BUSINESS IDEA CONCEPT
Chapter Six - The Uncertain Environment
BUSINESS ENVIRONMENT COMPLEXITY
FORMS OF UNCERTAINTY
PREDICTABLE RISK
STRUCTURAL UNCERTAINTY
THEORIES OF STRUCTURE
FORECASTING VS. SCENARIOS
Chapter Seven - Scenario Analysis
DEFINITION
THE STRATEGISING PURPOSE
THE PROCESS
FRAMING OF SCENARIOS
Chapter Eight - Scenarios and the Strategic Conversation
ORGANISATIONAL ASPECTS
INDIVIDUAL PERCEPTION
ORGANISATIONS AS COGNITIVE SYSTEMS
SCENARIOS AS INSTITUTIONAL PERCEPTION DEVICES
EFFECTIVE SCENARIOS
BECOMING AWARE OF EARLY SIGNALS
Part Three - The Practice of Scenario-based Planning
OVERVIEW
Chapter Nine - The Practitioner’s Art
PURPOSE
SETTING THE AGENDA
THE SWOT WORKSHOP
INDIVIDUAL INTERVIEWS
INTERNAL AND CONTEXTUAL DATA
FEEDBACK
THE HORIZON YEAR
Chapter Ten - Articulation of the Business Idea
SURFACING A BUSINESS IDEA IN A MANAGEMENT TEAM
ELEMENTS OF THE BUSINESS IDEA
INITIAL DATA REQUIREMENT
THE PROCESS
THE FACILITATOR
SUMMARY OF THE BUSINESS IDEA SURFACING PROCESS
Chapter Eleven - Competitive Positioning
A STRUCTURED DISCUSSION IN THE MANAGEMENT TEAM
SUMMARY OF MAIN POINTS OF COMPETITIVE POSITIONING
Chapter Twelve - Scenario Development
SCENARIO TEAM
INTRODUCING NOVELTY
DEVELOPING THE SCENARIOS
A FEW USEFUL DEFINITIONS
FIRST DATA ANALYSIS
SCENARIO STRUCTURING
DEVELOPING THE STORYLINES
NEXT STEPS
SCENARIO RESEARCH
SPECIAL TYPES OF SCENARIOS
Chapter Thirteen - Option Planning
DEVELOPING STRATEGIC DIRECTION
MANAGING THE OPTION SET
OPTION EVALUATION
STAKEHOLDER TESTING OF OPTIONS
INTEGRATION OF STRATEGY
Part Four - Institutionalising Scenario-based Planning
OVERVIEW
Chapter Fourteen - The Management of Change
ACTING ON THE SCENARIOS
CONDITIONS FOR SUCCESSFUL CHANGE MANAGEMENT
Chapter Fifteen - Planning Process
THE PLANNING CYCLE
HYGIENE FACTORS
FIVE LEVELS OF PLANNING IN A PLANNING CYCLE, OVERVIEW
STRATEGIC PLANNING
MASTERPLANNING
PROJECT PLANNING
BUDGET PLANNING
APPRAISAL
Chapter Sixteen - The Informal Strategic Conversation
SCENARIOS AND THE INFORMAL EXCHANGE OF VIEWS
TREATING ORGANISATIONAL LEARNING PROBLEMS
PERSEVERANCE
Conclusion
References
Index
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