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Index
Title Page
Copyright Page
Introduction
The Importance of First
The “Game-Changing” Economy
From Easy Times to Tough Times
CHAPTER 1 - Four Responses to Economic Contractions
The Cheerleader Response
Old School Response
The Quitter Response
Advance and Conquer
Surviving Recessions
CHAPTER 2 - Power Base Reactivation
The Call
CHAPTER 3 - Past Client Reactivation
CHAPTER 4 - The Most Effective Call to Advance and Conquer
CHAPTER 5 - Converting the Unsold
CHAPTER 6 - Multiply through Existing Clients
CHAPTER 7 - Delivering at “Wow” Levels
CHAPTER 8 - The Importance of Price
CHAPTER 9 - Activate Second Sale to Boost Profits
CHAPTER 10 - The Value-Added Proposition
CHAPTER 11 - Act Hungry
CHAPTER 12 - Expand Acceptable Client Profile
CHAPTER 13 - Effective Marketing Campaigns
CHAPTER 14 - Repackaging for Increased Profits
CHAPTER 15 - The Power Schedule to Advance and Conquer
CHAPTER 16 - An Advance-and-Conquer Attitude
CHAPTER 17 - Your Freedom Financial Plan
CHAPTER 18 - The Most Important Skill Needed to Advance and Conquer
CHAPTER 19 - The Unreasonable Attitude
Conclusion
Afterword
Glossary
Index
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