The Handmade Marketplace by Chapin, Kari -- Read -- Imperial Library of Trantor

Index

Dedication Acknowledgments Introduction My (All New!) Creative Collective Part 1: Getting to Know Yourself and Your Business Chapter 1: Setting the Scene for Success

Setting Goals Building a Nurturing Space Staying Inspired Translating an Idea into Reality

Chapter 2: Branding Your Business

Who Are Your Customers? What’s Your Message and Look? What’s in a Name? Developing a Logo

Chapter 3: Establishing Basic Business Practices

What Kind of Business Are You? The Next Steps Collecting Money Pricing Your Work Hiring Help

Part 2: Spreading the Word — and Images Chapter 4: Marketing Basics

Marketing Defined Essential Marketing Materials Photographs Are Key

Chapter 5: Your Craft Community

Making Connections Online Communities Reaching Out to Your Fellow Crafters

Chapter 6: Blogging

Blogs and Websites Defined Basic Setup Writing a Successful Blog What’s Your Online Look? Give and Take Creating an Online Newsletter

Chapter 7: Advertising and Publicity

Advertising Online Be Your Own Best Ad Agency Attracting Media Attention Approaching Media

Chapter 8: Social Media

Choosing an Avatar and a Name Twitter Facebook Pinterest Instagram Follow Me, Follow You Flickr Video

Part 3: Getting Down to Selling Chapter 9: The Craft Fair Scene

First Things to Know The Fair Application Process Getting the Word Preparing for the Fair Designing Your Booth Space Fair Day Etiquette Starting Your Own Craft Fair

Chapter 10: Selling in Online Stores

Evaluating Marketplaces Setting Up Your Online Shop Customer Service Answering Customer Questions and Comments

Chapter 11: Selling in Brick-and-Mortar Stores

Getting Your Foot in the Door Persuasive Leave-Behind Materials Meeting with the Store Owner/Manager Selling on Consignment

Chapter 12: Get Creative — Other Selling Options and Opportunities

Join a Co-op Teach a Course Hold Trunk Shows Host House Parties Offer Kits and Patterns

Parting Advice Resources Take Your Craft Business to the Next Level with Kari Chapin! Copyright Share Your Experience!