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Index
Title Page
Copyright Page
Dedication
CONTENTS
Foreword
Introduction
ENTREPRENEUR
PVR: The multiplex revolution
MakeMyTrip: A journey of countless miles and beyond
The Mirchi story: ‘It’s hot!’
‘Real’ success
CHALLENGER
Tata Tea: The journey of a billion cups
Sprite: What India’s best marketers do differently
Axis Bank: How a challenger brand became the most trusted private sector bank brand
The cheetah-inspired XUV500 prowls the global automotive arena
Kurkure: An ‘item number in the mouth’ that keeps family fun times rolling
The wind beneath the wings: Honda’s dream run in India
Sensodyne: Changing the oral-care landscape in India
The Idea story
Ford EcoSport: The making of a success story
Fiama Di Wills: Challenger to game changer
LEGACY
Cadbury: How a foreign chocolate won Indian hearts
Kissan: Going beyond food
MTR: The story of a legendary brand
Raymond: The story of a complete brand
Saffola: The braveheart brand
The Times of India: Changing India, changing ‘Times’
Afterword
Acknowledgements
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