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Index
Title Page
Copyright Page
Dedication
Contents
Introduction: Framework for Reinventing Your Business
Part One: Reimagine Your Business
1. Business Scope
2. Business Model
3. Platforms and Ecosystems
Part Two: Reevaluate Your Value Chain
4. Rethinking R&D and Innovation
5. Operational Excellence
6. Omnichannel Strategy
Part Three: Reconnect with Your Customers
7. Acquiring Customers
8. Engaging Consumers
9. Measuring and Optimizing Marketing Spend
Part Four: Rebuild Your Organization
10. Managing Digital Transition
11. Designing an Organization for Innovation
12. Skills, Capability, and Talent Management
Notes
Index
Acknowledgments
About the Author
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