Service-Dominant Logic · Premises, Perspectives, Possibilities by Lusch, Robert F. -- Read -- Imperial Library of Trantor

Index

Half title page Title page Copyright page Epigraph Contents List of exhibits Foreword Preface Acknowledgments Part I Premises

1 The service-dominant mindset

Introduction Specialization and exchange Goods-dominant logic centricities Toward transcendence The four “axioms” of S-D logic Market-ing with S-D logic: the counterintuitive nature of S-D logic The contextual nature of value creation: the structurated world of S-D logic Outline of the book

2 Roots and heritage

Introduction Foundations of economics The impact of a goods-dominant paradigm The shift toward consumer orientation The rise and evolution of service(s) thought Divergence from the goods-dominant paradigm Convergence toward service-dominant logic Moving forward

3 Axioms and foundational premises

4 Service as a guiding framework

Introduction Prior views of services misled A more comprehensive view of service Implications of “service” thinking Concluding comments

Part II Perspectives

5 It’s all actor-to-actor (A2A)

Introduction Overthrowing divisions Generic actor-to-actor exchange Actor-centric exchange systems Concluding comments

6 The nature, scope, and integration of resources

Introduction Resources explained Resources are operand and operant Actors as resource integrators Concluding comments

7 Collaboration

Introduction Actor-to-actor collaboration Collaboration and information technology Coproduction and cocreation Enterprise boundaries Toward collaborative advantage Implications for system viability Concluding comments

8 Service ecosystems

Introduction Networks Ecosystems Micro, meso, and macro systems The service ecosystem as a system of processes From service ecosystems to ecosystems services Concluding comments

Part III Possibilities

9 Strategic thinking

Introduction Zooming out versus zooming in: seeing the bigger picture Service ecosystems: developing a systems view of exchange Collaboration: designing for density and relationships Value proposing: cocreating value with multiple stakeholders Designing: developing value-creating ecosystems Configuring: taking advantage of unstable environments Toward an S-D logic strategy appraisal Concluding comments

10 Conclusions and considerations

Introduction Convergence A meta-idea The bigger picture More inversions Next steps Concluding comments

Appendix: Reflection and dialogue Index