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Index
Contents
Introduction
Chapter 1: Characteristics of a Successful Business
Chapter 2: Know Yourself Before You Start a Business
Franchise or From the Ground Up?
Starting from scratch
Chapter 3: The Nitty Gritty Work of Landscaping
Doing a Good Job Is Not Enough
Outdoor Maintenance
Chapter 4: The Nursery Business
Green is “In”
How to Make “Beautiful Work” Profitable
Chapter 5: Planning for Success
Getting Started
Business Planning
Becoming a Small Business
Parts of Your Business Plan
Insurance
Chapter 6: Branding Your Business
Creating an Effective Brand
Chapter 7: Funding Your Business
Financing Options
Professional Advisors
Money Management
Controlling Costs
Chapter 8: Estimates, Bids, and Contracts
Contracts with Vendors
Contracts for Customers
Planning for Profitability
Bidding for Commercial Jobs
Negotiating Prices
Billing and Collection
Secrets of Job Estimating
Chapter 9: Locating Your Office
Home or Facility, Pros and Cons
Chapter 10: Buying Office Equipment and Supplies
Setting Up Your Office
Computers and Software
Hiring Office Help
Chapter 11: Buying Professional Equipment and Supplies
Outdoor Equipment
What Does All of This Cost?
Essential Maintenance
Outdoor Supplies
Chapter 12: Hiring Outdoor Workers
Interviews
New Employee Paperwork
Immigration Concerns
Drug Testing
Training
Payroll and Benefits
Subcontracting and Partnering/Referral
Additional Schooling
Chapter 13: Finding Customers—or Helping Them Find You
Inexpensive Marketing Methods
Conducting Appointments
Cross-selling Your Services
Chapter 14: To Focus or Expand
Appendix: Bibliography and Additional Resources
Immigration and Job Form Information
Bonding
Business community resources
Drug Testing
Gardening
Government sites and forms
Landscaping
Marketing
Pest control
Small business help
Software
Supplies
Web site Design
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