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Index
Preface Acknowledgments Part I: The Realities of Change Chapter 1: The New Normal
When Will Things Return to Normal? Perspective From the Iron Lady Reframing Our Illusions I should have Paid Attention Moore’s Law Affects Everything We Live in an Ocean not a Pond
Chapter 2: Faster, Better, Cheaper, Friendlier
A Hard Dose of Reality Burn the Boats—The Customers are in Charge Tough Customers—Tough Questions How Customers Evaluate Your Efforts Tools that Accelerate John Connor Meet Baxter Case Study: If the Government Gets it, Why Doesn’t Everyone?
Chapter 3: Good Change, Bad Change
Take this Test The Common Factors Defining a Good Change Why Change Fails Why Change is So Hard
Chapter 4: Dodos and Coyotes
In Defense of the Dodo What’s Your Excuse? In Praise of the Coyote
Part II: Becoming a Change Leader Chapter 5: What Change Leaders Do
They are Driving Me Crazy! He’s Driving Us Crazy! Change Management and Change Leadership Left Brain and Right Brain What Change Leaders Do Can You Skip Steps?
Chapter 6: Buy-In
There Was Dancing and Singing A Long Time Coming Fast-Forward Across Town Two Styles—Similar Result What is Buy-In? When Buy-In Occurs Not the End Moses, Lincoln, King, and Thatcher More than a Communication Strategy
Chapter 7: Go First
Change is Good If . . . The Survey Says . . . Creating Realistic Optimists People can Change Where They are Where You Come In Are You There Yet? How Did You Do? How You Know You Aren’t There Yet
Chapter 8: Change Change
We Change When . . . Wise Words The Big “But” Another Change ClichÉ The Time Test The Lens is as Important as the Time AFP and MBBS
Chapter 9: Generate Creative Tension
A Universal Principle Why We Change Burning Platforms and Politicians Crisis Creates Urgency We Need to Sell Again People Do the Same Thing Crisis Abuse Opportunity Pulls Show Me the Cookie How about Brussels Sprouts? What Bankruptcy Taught General Motors about Urgency Creative Tension
Chapter 10: Connect with People Where They Are
Imagine This Comparison Shopping Make it Real and Relevant What We Say and What They Hear What They Want to Hear It Helps if They Believe You Plant the Garden
Chapter 11: Involve Early and Often
You can Count on This Why Involvement Doesn’t Occur The Challenge of Involvement When not Everyone Gets to Play Lessons From the New Coke Do You Believe in Empowerment?
Chapter 12: Use Resistance as Your Friend
There is Always at Least One What We Want to Do What We End Up Doing And the Winner is . . . We Aren’t Frustrated by Reasonable People Wrap Your Mind-Set Around This The Questions You Must Answer Their Resistance is Well Intentioned—Now What? Pull; Don’t Push Seven Tactical Tips
Part III: Change Challenges Chapter 13: When Change Isn’t a Choice
“It’s not Personal; it’s Just Business” It Really Was Just Business The One Thing That Matters Most Stop Reading for a Moment Let’s Get Personal So What Do I Do? Back to Business Your Job as the Leader The Question is, “How?” A Quick Point on Terminating Employment How Could You Support This? Don’t Let Them Suck You In It is about Leadership
Chapter 14: Change Your Culture and Change Your Results
The Best and the Rest Why Talk about Culture in a Book about Change? Culture: What it is and What it Isn’t The Challenge of Culture Change How Hard is it? Why is it So Difficult? Seven Imperatives
Chapter 15: Stop Spineating
How I Gained 70 Pounds It is Behavioral Conditioning It Works with People, Too Spineating (Spine-Ating) Organizational Spineating How I Lost 50 Pounds The Rubber Band Man Breaking the Spineating Habit in Organizations Where it Breaks Down Pursue the Best Over the Easiest
Part IV: The Wrap-Up Chapter 16: The Future and Change
No Wonder We Feel Overwhelmed Information Does not Equal Change Focus on What You know and can Predict Two Enduring Truths about Successful Change How You can Win One Final Thought
About the Author Index
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