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Index
Cover
Half Title
Title Page
Copyright
Dedication
Contents
Acknowledgments
Foreword by Ed Pusz
What’s That Branding Buzz I Hear? And Why Nonprofits Can’t Afford to Ignore It
Anatomy of a Design Brief: Start to Get Your Nonprofit Brand in Focus
It Takes a Village to Raise a Brand: The Roles and Responsibilities of the Branding Team
Getting the Team Ready to Birth the Brand
Spotlight on Designers: What They Do and How They Do It
The Design Process: Taking It in Phases
Finding the Sweet Spot: Arriving at a New Brand Identity That Everyone Can Embrace
The Devil’s in the Details: From Inspiration to Implementation Branding for Nonprofits
The Big Switcheroo: Implementing Your New Brand
Storytelling and the Brand: A Thousand Words . . . and Loads of Pictures
Looking Inside the Funder’s Mind: The Board, the Staff, and Branding
On the Evolution of Branding: You’ve Come Such a Long, Long Way, Baby!
Branding Resources
Appendix A: Aish Branding Guide: “Guidelines Without the Guilt”
Appendix B: Branding the AIGA
Appendix C: BAM Graphic Standards Guide
Appendix D: Governance Matters Presentation
Brand Glossary
About the Author
Index
Books
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