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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Acknowledgment
Contents
Introduction
Chapter 1. The Science and Mechanics of Sending and Receiving Emails
Chapter 2. CAN SPAM Laws, SPAM Filters, Junk Folders, ISPs, and Other Barriers to Email Deliverability
Chapter 3. Anatomy of an Email Message
Chapter 4. Optimizing the All-Important “From” and Subject Lines
Chapter 5. Rules for Writing Clear, Compelling Emails
Chapter 6. Email Design Options: Text, HTML, Text in an HTML Shell
Chapter 7. Rich Media and Embedded Video
Chapter 8. Hyperlinks, CTAs (Calls to Action), and Landing Pages
Chapter 9. Autoresponders
Chapter 10. Writing and Publishing an Email Newsletter
Chapter 11. Personal Emails for Every Occasion
Chapter 12. Business Emails for Every Occasion
Chapter 13. Email Marketing that Sells
Chapter 14. The Role of Email in Content Marketing
Chapter 15. Device-Specific Email Design
Chapter 16. Integrating Email into a Multichannel Communications Program
Appendix I: Emoticons and Emojis
Appendix II: Model Marketing Email Messages
Appendix III: Sample E-Newsletters
Appendix IV: Select Email Service Providers
Appendix V: Email Marketing Fundamentals at a Glance
About the Author
Index
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