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Index
About this Book
Cover Page Inside Cover Page
Part 1 The Writing Process at Work
Chapter 1 Understanding the Workplace Writing Context: A Case Study
Writing Systematically
Determining Your Purpose Assessing Your Audience’s Needs Considering the Context Generating, Gathering, and Recording Ideas and Facts
Brainstorming Using Other Sources of Information
Establishing Your Scope Organizing Your Ideas
Selecting the Medium Writing for Results Writing Persuasively Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 2 Planning, Drafting, and Revising Workplace Writing: A Case Study
Organizing Your Information
Traditional Roman Numeral Outline Decimal Numbering System Outline
Essential Organizing Patterns A Case Study Part I: How Audience and Purpose Shape Organization Drafting a Document
Beginning Your Rough Draft
Keeping Your Audience in Mind
Accommodating Multiple Audiences Writing for an International Audience
Writing an Opening Writing a Closing A Case Study Part II: Drafting the Lifemaker Brochure Revising a Document Content and Organization Coherence
Paragraph Unity Transitions
Emphasis
Active and Passive Voice Subordination Parallel Structure Lists Other Ways to Achieve Emphasis
Point of View Style and Language
Style
Formal Writing Style Informal Writing Style
Language
Context and Word Choice Conciseness Bias Plain Language
Proofreading A Case Study Part III: Revising the Lifemaker Brochure Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Part 2 Methods and Design
Chapter 3 Collaborating on Content
Advantages and Disadvantages of Collaborative Writing Functions of a Collaborative Writing Team
Planning
Selecting the Publication Medium Agreeing on Style Standards Collaborating Electronically
Research and Writing Review and Revision
The Role of Conflict in Collaborative Writing Leading a Collaborative Writing Team
Schedule Review Transmittal Sheet
Collaborating with Other Departments Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 4 Conducting Research
Conducting Primary Research: Experience, Interviews, Observations, and Questionnaires
Beginning with Your Experience
Determining Whom to Interview Preparing for the Interview Conducting the Interview Expanding Your Notes After the Interview
Observing Firsthand Using a Questionnaire
Advantages Disadvantages Selecting Questionnaire Recipients Preparing and Designing Your Questionnaire
Conducting Secondary Research: The Workplace, the Library, and the Internet
Developing a Search Strategy Workplace Sources of Information Library Research
Using Library Catalogs to Locate Books Using Databases to Locate Articles Using Reference Works to Locate Facts and Topic Overviews Other Library Resources
Searching the Web
Search Engines Subject Directories Metasearch Engines Web-Based Tools Locating Business and Government Sites
Evaluating, Recording, and Acknowledging Research Sources
Evaluating Sources
Authority Accuracy Bias Currency
Taking Notes Quoting from Your Sources
Direct Quotations Indirect Quotations Deletions or Omissions Inserting Material into Quotations Incorporating Quotations into Text
Paraphrasing Summarizing Avoiding Plagiarism and Other Intellectual Property Violations
Acknowledging Your Sources Common Knowledge Copyrights, Patents, and Trademarks
Copyrights
Permissions Exceptions
Patents Trademarks
Documenting Sources
APA Style
APA In-Text Citations APA Citation Format for a References List APA Documentation Models APA Sample Pages
MLA Style
MLA In-Text Citations MLA Citation Format for a List of Works Cited MLA Documentation Models MLA Sample Pages
Other Style Manuals
Biology Chemistry Government Documents Journalism Law Medicine Political Science Social Work
Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 5 Designing Text and Visuals
Understanding Design Principles
Grouping Contrast Repetition
Designing Documents
Typography
Typeface Type Size
Highlighting Devices
Typographical Devices Headings and Captions Headers and Footers Rules, Icons, and Color
Integrating Other Design Elements
Columns White Space Left- or Full-Justified Text Alignment Lists Illustrations
Creating Visuals
Designing and Integrating Visuals with Text Tables Graphs
Line Graphs Bar Graphs Pie Graphs Picture Graphs Dimensional-Column Graphs
Drawings Flowcharts Organizational Charts Maps Photographs
Highlighting Photographic Objects Using Color
Infographics Using Visuals to Communicate Internationally
Colors People, Parts of the Body, and Gestures Cultural Symbols Reading Practices Directional Signs
Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 6 Writing in an Online Environment
Crafting Content for Rapid Consumption
Using the Inverted Pyramid Using a Simple Style and an Appropriate Tone Writing Concisely Chunking Content
Highlighting Information
Using Headings and Subheadings Using Bulleted and Numbered Lists Giving Directional Cues Providing Keywords for Content Retrieval Using Graphics and Typography
Graphics Font Size and Style Line Length Special Font Characters
Linking to Internal Content Linking to External Content
Repurposing Existing Content Documenting Sources of Information Protecting User Privacy Enhancing Access to Content
Ensuring Access for People with Disabilities Considering International Users
Social and Collaborative Media in the Workplace
Blogs and Forums
Organizational Uses Writing for Organizational Blogs and Forums Tagging Postings
Wikis Podcasts FAQs (Frequently Asked Questions)
Questions to Include Organization Placement
Social Media
Choosing the Appropriate Workplace Platform Writing Style and Privacy Considerations
Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Part 3 Messages and Models
Chapter 7 Writing Emails, Memos, and Letters
Using Professional Style and Tone
Audience and Writing Style Goodwill and the “You” Viewpoint
Structuring Effective Messages
Direct and Indirect Patterns
Direct Pattern Indirect Pattern
Openings Closings
Developing Clarity and Emphasis
Lists Headings Subject Lines
Managing Your Email and Protocol
Review and Confidentiality Writing and Design Observing Protocol
Organizational Rank Copy Protocol
Sending Text, Instant, and Chat Messages Designing Memos
Memo Format
Designing Letters
Letter Format Heading Inside Address Salutation Subject Line Body Complimentary Closing Writer’s Signature Block End Notations Continuing Pages
Meeting the Deadline: The Time-Sensitive Message
Understand the Assignment Gather Information Organize Your Thoughts Write the Draft Polish the Draft Take a Well-Deserved Break
Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 8 Writing Routine and Sensitive Messages
Routine and Positive Messages
Cover Messages (or Transmittals) Acknowledgments Inquiries Responses to Inquiries Sales and Promotions
Sensitive and Negative Messages
Routine and High-Stakes Refusals Complaints Adjustment Messages
Full Adjustments Partial Adjustments
Collections
Writing International Correspondence
Culture and Business-Writing Style Cross-Cultural Examples
Meeting the Deadline: Writing a Sensitive Message Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 9 Writing Informal Reports
Planning and Writing Informal Reports
Considering Your Audience Collecting Information Parts of the Informal Report
Introduction Body Conclusions and Recommendations
Reaching Plausible Conclusions: Evaluating Cause and Effect
Types of Informal Reports
Progress and Periodic Reports
Progress Reports Periodic Reports
Investigative Reports Incident Reports Trip Reports Test Reports
Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 10 Writing Formal Reports
Transmittal Messages Front Matter
Title Page Abstract Table of Contents List of Figures List of Tables Foreword Preface List of Abbreviations and Symbols
Body
Executive Summary Introduction
Introducing the Subject Stating the Purpose Stating the Scope Previewing How the Topic Will Be Developed
Text (Body)
Headings Explanatory Notes Graphic and Tabular Matter
Conclusions Recommendations References (or Works Cited)
Back Matter
Bibliography Appendixes Glossary Index Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 11 Writing Instructions
Planning Instructions
Learn to Perform the Operation Yourself Assess Your Audience and Purpose
Coworkers Consumers International Readers
Organize the Instructions
Writing Instructions
Write Directly to Your Reader Include Warnings and Cautions
Language of Warnings Visual Symbols and Signal Words
Using Illustrations and Design Principles
Illustrate for Clarity Design for Ease of Use
Testing for Usability Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 12 Writing Proposals
Planning and Writing Proposals
Audience and Purpose Project Management Repurposing Content Organization Persuasive Writing
Internal Proposals
Routine Internal Proposals Formal Internal Proposals
External Proposals
Solicited Proposals Unsolicited Proposals Grant and Research Proposals Sales Proposals
Meeting the Deadline: The Time-Sensitive Proposal Requests for Proposals
RFP Structure Information About Your Company Project Description Delivery Schedule Proposal Description Vendor Qualifications Proposal-Evaluation Criteria Appendixes Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 13 Giving Presentations and Conducting Meetings
Preparing and Delivering Presentations
Determining Your Purpose Analyzing Your Audience Gathering Information Structuring Your Presentation
Introduction Body Transitions Closing
Using Visual Aids
Using Presentation Software Using Flip Charts, Whiteboards, and Chalkboards Using Handouts
Practicing Your Presentation Delivery Techniques That Work
Dealing with Presentation Anxiety
Reaching Global Audiences
Meeting the Deadline: The Time-Sensitive Presentation
Part I: Planning Your Presentation (45 minutes) Part II: Creating Your Presentation (90 minutes) Part III: Practicing Your Presentation (45 minutes) Part IV: Delivering Your Presentation (Allotted Time)
Listening
Fallacies About Listening Steps to More Effective Listening
Make a Conscious Decision Define Your Purpose Take Specific Actions Adapt to the Situation
Conducting Productive Meetings
Planning a Meeting
What Is the Purpose of the Meeting? Who Should Attend? When Should the Meeting Be Held? Where Should the Meeting Be Held? What’s on the Agenda?
Chairing a Meeting
Dealing with Conflict Making a Record of Decisions and Assignments Closing the Meeting
Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Chapter 14 Finding the Right Job
Promoting Your Skills for a Successful Job Search
Establish Your Personal Brand Post an Online Professional Profile
Choose the Appropriate Site Craft Content for Clarity Review for Thoroughness Highlight Experience, Education, and Skills
Create a Personal Website
Conducting the Job Search
Networking Campus Career Services Strategic Web Searches Job Advertisements Trade and Professional Journal Listings Private, Temporary, and Government Employment Agencies Internships and Co-ops
Keep a Record of Your Accomplishments
Direct Queries and Informational Interviews Job-Search Record Keeping
Preparing an Effective Résumé
Analyzing Your Background
Returning Job Seekers
Organizing Your Résumé
The Heading Job Objective vs. Job Title and Tagline Qualifications Summary Education Employment Experience Related Skills and Abilities Honors and Activities References Portfolios
Digital Formats and Media Résumés
Email-Attached Résumés Applicant Tracking System Résumés Plain-Text Résumés Scannable Résumés Web Résumés
Sample Résumés
Writing an Effective Letter of Application
Opening Paragraph Body Paragraphs Closing Paragraph
Proofreading and Follow-Up
Sample Letters
Completing a Job or an Internship Application Form Doing Well in the Interview
Before the Interview During the Interview
Behavior Responses Salary Negotiations Conclusion
Sending Follow-Up Correspondence Sending a Resignation Letter or Memo Chapter Summary
Exercises Collaborative Classroom Projects Research Projects
Part 4 Appendix
Revision Guide: Sentences, Punctuation, and Mechanics
Sentences
Sentence Faults
Run-on Sentences and Comma Splices Sentence Fragments Dangling and Misplaced Modifiers
Nouns
Count and Mass Nouns Articles Prepositions
Pronouns
Pronoun Case
Determining Case Using Who or Whom
Pronoun Reference Pronoun-Antecedent Agreement
Person Gender Number
Adjectives and Adverbs
Comparatives and Superlatives Placement Usage
Adjective Clauses
Verbs
Subject-Verb Agreement
Intervening Words Inverted Word Order Collective Subjects Compound Subjects Indefinite Pronouns Relative Pronouns Singular Nouns Ending in -s Book Titles Subject Complements
Voice Mood
Traditional (Formal) Use of the Subjunctive Mood Contemporary (Informal) Use of the Indicative Mood
Tense Helping Verbs Conditional Sentences Gerunds and Infinitives
Punctuation
Commas
Linking Independent Clauses Introducing Elements
Clauses and Phrases Words Quotations
Enclosing Elements Separating Elements
Items in a Series Adjectives Dates Numbers Addresses Names
Using Commas with Other Punctuation Avoiding Unnecessary Commas
Semicolons Colons Apostrophes
Showing Possession
Singular Nouns Plural Nouns Compound Nouns Coordinate Nouns Possessive Pronouns
Indicating Omission Forming Plurals
Quotation Marks
Identifying Quotations Setting Off Words, Phrases, and Titles
Words and Phrases Titles of Works
Using Quotation Marks with Other Punctuation
Periods Question Marks Exclamation Marks Parentheses and Brackets Hyphens
Linking Modifiers Separating Prefixes and Suffixes Other Uses
Dashes Ellipses Slashes
Mechanics
Capitalization
Proper Nouns Common Nouns First Words Specific Groups Specific Places Specific Institutions, Events, and Concepts Titles of Works Professional and Personal Titles Abbreviations, Letters, and Units
Numbers
Words or Numerals Plurals Money Measurements Time and Dates Addresses Punctuation Documents
Abbreviations
Names of Organizations Measurements Personal Names and Titles
Italics
Foreign Words and Phrases Titles Proper Names Words, Letters, and Numerals Subheads
Notes Index Index of Sample Documents Inside Back Cover Back Cover
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