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Index
Title Page
Copyright
Dedication
Contents
Chapter 1 How This Book Can Help You
Chapter 2 How the Best Entrepreneurs Think
Chapter 3 Always Start with a Market Need (And Not the Great Idea)
Chapter 4 The Secret of Marketing? Compete Differently
Chapter 5 Don’t Set Out to Become Rich
Chapter 6 You Need Less Money Than You Think
Chapter 7 Building the Team
Chapter 8 How the Most Successful People Turn Obstacles into Assets
Chapter 9 Getting Motivated and Staying Motivated for the Long Haul
Afterword
Acknowledgments
Notes
Index
About the Author
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