The Marketing Agency Blueprint by Roetzer, Paul -- Read -- Imperial Library of Trantor

Index

Cover Blackwell Ancient Religions Title Page Copyright Dedication Foreword Acknowledgements Introduction

The Origin The Opportunity to Emerge Causes for Change Accelerating Transformation The Value Imperative

Chapter 1: Eliminate Billable Hours

Disrupt or Be Disrupted A Broken System The Power of Transparency The Move to Standardized Services and Set Pricing Value-Based Pricing Focus on Recurring Revenue

Chapter 2: Transform into a Hybrid

Every Firm Is A Tech Firm Meet the Demand for Digital Services Understand Your Role in the Ecosystem The Art of Outsourcing and Collaboration Diversify Your Revenue Streams

Chapter 3: Think Talent and Team

Great Teams Finish First A Players, the Draft, and Free Agency Hire, Retain, and Advance Hybrid Professionals Talent Evaluation and Professional Reviews Leaders Must Lead: The LeBron James Parable

Chapter 4: Build a Scalable Infrastructure

Make Decisions That Fit Your Growth Goals Intro to Infrastructure The 20/20 Standard The Realities of Costs, Funding, and Cash Flow Agility, Mobility, and the Cloud

Chapter 5: Devise an Inbound Marketing GamePlan

The Shift to Inbound Marketing Origins of the Inbound Marketing GamePlan The Foundation: Brand and Website Audiences: Segment and Prioritize Objectives: Set Your Success Factors SEO Tip Measurement Tip Influencer Tip Branding Tip Strategies and Tactics: Take an Integrated Approach Sample Blog Post Abstract Does Inbound Marketing Really Work for Agencies?

Chapter 6: Control the Sales Funnel

Agency Sales System Essentials People, Tools, and Processes Understanding the Buying Cycle Lead Generation Prospects and Lead Nurturing Conversions and Transitions

Chapter 7: Commit to Clients

Build Relationships and Loyalty The Significance of Systems Prioritizing and Evaluating Accounts The Marketing Consultant Laws

Chapter 8: Deliver Results

Become Measurement Geeks Use Analytics to Adapt Activate Builders and Drivers Unplug to Excel

Chapter 9: Embrace Failure

If Your Model Is Broke, Fix It The Disruptor Advantage The Traditionalist Opportunity Failing Forward: The Return and Revenge of Steve Jobs Spend Less Time Planning, More Time Doing

Chapter 10: Pursue Purpose

Stand for Something The Purpose Pyramid: A New Planning Paradigm Fate, Destiny, and the Business of Life

Conclusion

The Transformation Core Concepts

Resources

Visit MarketingAgencyInsider.com

Notes About the Author Index