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WWGD?
Google Rules
New Relationship
Give the people control and we will use it
Dell hell
Your worst customer is your best friend
Your best customer is your partner
New Architecture
The link changes everything
Do what you do best and link to the rest
Join a network
Be a platform
Think distributed
New Publicness
If you’re not searchable, you won’t be found
Everybody needs Googlejuice
Life is public, so is business
Your customers are your ad agency
New Society
Elegant organization
New Economy
Small is the new big
The post-scarcity economy
Join the open-source, gift economy
The mass market is dead—long live the mass of niches
Google commodifies everything
Welcome to the Google economy
New Business Reality
Atoms are a drag
Middlemen are doomed
Free is a business model
Decide what business you’re in
New Attitude
There is an inverse relationship between control and trust
Trust the people
Listen
New Ethic
Make mistakes well
Life is a beta
Be honest
Be transparent
Collaborate
Don’t be evil
New Speed
Answers are instantaneous
Life is live
Mobs form in a flash
New Imperatives
Beware the cash cow in the coal mine
Encourage, enable, and protect innovation
Simplify, simplify
Get out of the way
If Google Ruled the World
Media
The Google Times:
Googlewood:
GoogleCollins:
Advertising
And now, a word from Google’s sponsors
Retail
Google Eats:
Google Shops:
Utilities
Google Power & Light:
GT&T:
Manufacturing
The Googlemobile:
Google Cola:
Service
Google Air:
Google Real Estate:
Money
Google Capital:
The First Bank of Google:
Public Welfare
St. Google’s Hospital:
Google Mutual Insurance:
Public Institutions
Google U:
The United States of Google:
Exceptions
PR and lawyers:
God and Apple:
Generation G
Continuing the conversation
Acknowledgments and disclosures
Searchable Terms
About the Author
Credits
Copyright
About the Publisher
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