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Index
Introduction
About This Book
Foolish Assumptions
Conventions and Icons Used in This Book
Beyond the Book
Where to Go from Here
Part I: Getting Started with Infographics
Chapter 1: Unlocking the Power of Infographics
Recognizing the Value of Visuals
So You Want to Be an Infographic Designer
Filling Your Toolbox
Assembling Your Team
Using internal resources
Going with the professionals
Working with Decision Makers
Chapter 2: Exploring Infographics
Establishing Your Voice
Promoting with brand infographics
Educating with informational editorial infographics
Working with Infographics
Identifying what makes an infographic
Sticking with what works
Become a subject matter expert
Considering possibilities beyond the static infographic
Predicting the Lifecycle of Infographics
Timely: Sharing breaking news
Related: Telling a relevant tale
Evergreen: Letting things build
Engaging Viewers with Animation and Motion
Bringing infographics to life with motion and sound
Creating an interactive infographic experience
Chapter 3: Designing Your Approach to Infographics
Establishing a Work Process
Deciding on your eventual output
Gathering data
Create narrative and flow
Develop and refine your visual plan
Build artwork and visuals
Refine artwork and ensure accuracy
Getting your project approved
Sharing your creation with your audience
Assembling the Tools of the Trade
Lining up your technology tools
Gathering a work force
Building professional relationships
Developing Design Principles
Balance
Hierarchy
Unity
Proportion
Color
Fonts
Respecting Brand Guidelines
Using recommended fonts
Working with logos
Working with colors
Using copy guidelines
Outlining the Approval Process
Part II: Starting with Data
Chapter 4: Informing Yourself
Determining Your Infographic’s Thesis
Thinking of the infographic’s main points
Calling out a call-to-action
Appealing to the Target Audience
Complexity
Density
Appearance
Getting the Logistics
Printing considerations
Web dimensions
Type point (size)
Chapter 5: Gathering Your Data
Searching Online
Doing simple Google searches
Refining your Google searches
Finding Additional Sources
Discovering government databases
Using company resources
Reading company reports
Reaching out to experts
Placing It All Together
Getting back to your thesis
Citing your sources
Chapter 6: Discovering the Story
Analyzing and Organizing Your Information
Looking for trends
Employing comparisons
Thinking about history
Finding the outliers
Recognizing patterns
Thinking of a Narrative
Creating a flow
Writing copy
Part III: Depicting with Delightful Design
Chapter 7: Creating Wireframes and Managing Mood Boards
Outlining Your Wireframe
The title: Creating the viewer’s first impression
The introduction: Presenting your most important data
The body: Building the content of your infographic
The call-to-action: Drawing a strong conclusion
Editing Your Story
Clarifying the “big idea”
Conceptualizing an overall layout
Visualizing transitions
Mapping your illustrations
Blocking: Creating a visual roadmap
Working with Fonts
Choosing text styles
Following the three-font rule
Putting Your Mood Board to Work
Working with mood boards in the digital age
Chapter 8: Designing Around a Theme
Matching Visuals to Your Topic
Following Brand Guidelines
Using guidelines for logos, color, and font
Working with your client’s specifications
Designing a Custom Style
Creating color palettes
Feeling out the right fonts
Including illustrations
Testing out textures and patterns
Finding Inspiration
Chapter 9: Designing Infographics in Adobe Illustrator
Setting Up Illustrator
Navigating the workspace
Working with toolbars and palettes
Determining the essentials
Mastering Illustrator Basics
Using the Selection and Direct Selection tools
Maximizing the Pen tool
Placing a text box
Changing fonts with the Type tool
Using the Direct Selection tool
Grouping objects
Discovering the beauty of the Brush tool
Getting geometric with the Shape tool
Making charts and graphs with the Graph tool
Using the Eyedropper tool
Adding icons with the Symbols tool
Using the Pathfinder tool to create shapes
Editing paths with the Eraser tool
Experimenting with Illustrator Effects
Gaining contrast with a gradient
Building depth with the Blend tool
Creating dynamic graphics with a warp
Joining objects with a compound path
Cropping illustrations with clipping masks
Importing sketches into Illustrator to use as a template
Chapter 10: Designing Infographics in Photoshop
Getting Started with Photoshop
Labeling layers
Using folders and groups
Learning the Basic Photoshop Tools
Selection tools
Drawing tools
Transformation tools
Type tools
Photographic tools
Changing Fonts with Character Styles
Creating Boundaries with Layer Masks and Clipping Paths
Building a layer mask by cropping
Using layer masks to hide or reveal selected parts of an image
Creating a clipping path
Making Your Graphics Pop
Creating depth with blend modes
Changing colors with a color overlay
Giving graphics depth: gradients, bevels, and satin
Showcasing elements with shadows
Managing Your Workflow
Copying style effects from one layer to another
Using effects sparingly
Chapter 11: Expanding Your Tools and Techniques
Starting Your Project with Illustrator
Opening Photoshop Files in Illustrator
Using Illustrator Graphics in Photoshop
Scaling between Programs
Discovering the Benefits of a Smart Object
Working with Smart Filters
Determining which Program Works Best for Your Needs
Graphing
Detailed icons
Patterns
Type manipulation
Working with Other Design Tools
Microsoft programs
Infogr.am
Easel.ly
Creative Market
Part IV: Ready to Distribute
Chapter 12: Launching Your Infographic
Deciding Where to Publish
Publishing Infographics on the Web
Determining the right size
Creating filenames that generate traffic
Using appropriate keywords
Introducing readers to the infographic
Making the most of your space
Sharing Your Work
Providing social share buttons on the page
Giving out an embed code
Chapter 13: Promoting Your Infographic
Collecting Influencers
Getting prepared to go viral
Building a list of influencers
Organizing your list of influencers
Putting Your Plan in Place
Building relationships
Offering exclusives
Using social media
Determining When to Pitch
Targeting influencers at the best time
Timing your social media shares
Part V: The Part of Tens
Chapter 14: Ten Infographics Trends to Follow
Adding Interactive Features to Your Graphics
Placing information on different pages
Letting the reader choose
Using Video or Animation in Graphics
Designing for Tablets
Using Data to Drive Your Project
Developing Graphics for Market Research
Using Graphics to Bridge Cultures
The DIY Graphics Movement
Infographics for Presentations
Make a List, Check It Twice
Keeping It Small
Chapter 15: Ten Future Infographic Uses to Try Today
Education
Digital Interactivity
Sound Medium
Multicultural Uses
Viral Topics
Demographics
Social Media
Immersive Interactive Graphics
Print Media
Presentation Tools
About the Author
Cheat Sheet
More Dummies Products
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