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Index
Title Page
Copyright Page
Dedication
Foreword
Acknowledgements
Introduction
The Reality of Starting
CHAPTER 1 - Flounders (sic) at Work
CHAPTER 2 - The Inside Story of Entrepreneurship
CHAPTER 3 - The Art of Intrapreneurship
CHAPTER 4 - The Art of Commercialization
CHAPTER 5 - Mantras for Dummies
The Reality of Raising Money
CHAPTER 6 - The Investor Wish List
CHAPTER 7 - The Art of Getting the Attention of Investors
CHAPTER 8 - The Art of Executive Summary
CHAPTER 9 - The 10/20/30 Rule of Pitching
CHAPTER 10 - The Top Ten Lies of Venture Capitalists
CHAPTER 11 - The Top Eleven Lies of Entrepreneurs
CHAPTER 12 - The Art of Raising Angel Capital
CHAPTER 13 - The Inside Scoop on Venture Capital Law
CHAPTER 14 - The Top Sixteen Lies of Lawyers
CHAPTER 15 - The Venture Capital Aptitude Test (VCAT)
The Reality of Planning and Executing
CHAPTER 16 - The Paradox of Strategy: How Apple Blew It and Microsoft Got Lucky
CHAPTER 17 - The Zen of Business Plans
CHAPTER 18 - The Art of Financial Projections
CHAPTER 19 - Financial Models for Underachievers
CHAPTER 20 - The Art of Execution
CHAPTER 21 - After the Honeymoon
CHAPTER 22 - The Art of Bootstrapping
CHAPTER 23 - The Art of the Board Meeting
CHAPTER 24 - How I Built a Web 2.0, User-Generated-Content, Citizen-Journalism, ...
The Reality of Innovating
CHAPTER 25 - The Art of Innovation
CHAPTER 26 - The Seven Sins of Solutions
CHAPTER 27 - The Myths of Innovation
CHAPTER 28 - The Sticking Point
CHAPTER 29 - The Lies of Engineers
CHAPTER 30 - How to Kick Silicon Valley’s Butt
CHAPTER 31 - The Purest Form of Engineering: Woz
The Reality of Marketing
CHAPTER 32 - Stupid Ways to Hinder Market Adoption
CHAPTER 33 - The Name Game
CHAPTER 34 - The Art of Branding
CHAPTER 35 - Frame or Be Framed
CHAPTER 36 - Get a Clue: The Global Youth Market
CHAPTER 37 - The Lesson of Tam’s Art Gallery
The Reality of Selling and Evangelizing
CHAPTER 38 - The Art of Selling
CHAPTER 39 - The Art of Distribution
CHAPTER 40 - The Art of Evangelism
CHAPTER 41 - DIY PR
CHAPTER 42 - Straight from the Press’s Mouth
CHAPTER 43 - Forget the Influencers After All?
The Reality of Communicating
CHAPTER 44 - The Effective E-mailer
CHAPTER 45 - The Zen of Presentations
CHAPTER 46 - How to Get a Standing Ovation
CHAPTER 47 - As Good As Steve Jobs
CHAPTER 48 - Speaking as a Performing Art
CHAPTER 49 - How to Be a DEMO God
CHAPTER 50 - How to Kick Butt on a Panel
CHAPTER 51 - How to Be a Great Moderator
CHAPTER 52 - The Art of Blogging
The Reality of Beguiling
CHAPTER 53 - The Psychology of Influencing People
CHAPTER 54 - The Art of Creating a Community
CHAPTER 55 - The Art of Customer Service
CHAPTER 56 - Power 3.0: Kinder, Gentler, and Better
CHAPTER 57 - The Art of Schmoozing
CHAPTER 58 - The Art of Sucking Down
CHAPTER 59 - The Art of Sucking Up
CHAPTER 60 - How to Suck Up to a Blogger
CHAPTER 61 - The Art of Partnering
CHAPTER 62 - The Top Ten Lies of Partners
CHAPTER 63 - Ten Questions “with” Jackie Onassis
The Reality of Competing
CHAPTER 64 - The Art of Defensibility
CHAPTER 65 - Counterpoint: Patents and Defensibility
CHAPTER 66 - The Art of Driving Your Competition Crazy
CHAPTER 67 - How to Remain Sane
The Reality of Hiring and Firing
CHAPTER 68 - The Art of Recruiting
CHAPTER 69 - Real-World Recruiting
CHAPTER 70 - Thirteen Questions with Libby Sartain, Chief People Yahoo!
CHAPTER 71 - Career Guidance for This Century
CHAPTER 72 - Everything You Wanted to Know About Getting a Job in Silicon ...
CHAPTER 73 - Nine Questions to Ask a Startup
CHAPTER 74 - How to Get a Job on craigslist
CHAPTER 75 - How to Not Hire Someone via craigslist
CHAPTER 76 - The Effort Effect of Carol Dweck
CHAPTER 77 - The Art of Laying People Off
CHAPTER 78 - The Art of Firing
The Reality of Working
CHAPTER 79 - Work as a Prison?
CHAPTER 80 - How to Not Choke
CHAPTER 81 - Mavericks in the Workplace
CHAPTER 82 - Ten or So Things to Learn This School Year
CHAPTER 83 - “Why Smart People Do Dumb Things”
CHAPTER 84 - Why Smart Companies Do Dumb Things
CHAPTER 85 - How to Prevent a Bozo Explosion
CHAPTER 86 - Are You an Egomaniac?
CHAPTER 87 - The No-Asshole Rule
CHAPTER 88 - Is Your Boss an Asshole?
CHAPTER 89 - The Top Seventeen Lies of CEOs
TIME OUT - What’s Your EQ (Entrepreneurial Quotient)?
The Reality of Doing Good
CHAPTER 90 - The Six Lessons of Kiva
CHAPTER 91 - Social Entrepreneurship
CHAPTER 92 - Making the Transition from the Corporate to Nonprofit World
CHAPTER 93 - The Art of Surviving
CHAPTER 94 - My Hindsights in Life
CONCLUSION
Index
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