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Imperial Library
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Index
Cover Page
Everything I Know about Marketing I Learned from Google
Copyright Page
Dedication
Contents
Acknowledgments and Other Miscellany
Introduction
1 Relevancy Rules
2 Tap the Wisdom of Crowds
3 Keep It Simple, Stupid
4 Mindset Matters
5 Be Where Your Audience Is
6 Don’t Interrupt
7 Act Like Content
8 Test Everything
9 Track Everything
10 Let the Data Decide
11 Brands Can Be Answers
12 Your Unique Selling Proposition Is Critical
13 Your Competition Is Broader Than You Think
14 You Can Learn a Lot from a Query
15 Sex Sells
16 Altruism Sells
17 Show Off Your Assets
18 The More Shelf Space, the Better
19 Make Your Company a Great Story
20 Don’t Rely on Search Engine Marketing Alone
21 Future-Proofing
Conclusion
Index
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