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Index
Introduction
Chapter One: Introduction to Facebook
About Facebook Marketing
Using Facebook
Account name and bio
Create awareness
Promotions
Community management
Facebook analysis
Facebook Apps
How Facebook Helps Businesses
Quickly reach the target audience
Ease
Chat rooms
Low cost
Viral advertising
Target customers
Social proof
Understand customer behavior
Understand data
Gather new customers
Reduce your marketing costs
Use Facebook Insights
Sets brand loyalty
Increases your web traffic
SEO advertising
Mobile access
Competition
Facebook for Business
Facebook for business
Advertiser support
Training for advertisers
Video tutorials
Creative tools and tips
Guide for Advertisers
Advertising policy
Help Center
Chapter Two: Fundamentals of Facebook Marketing
Create a Target Audience
Set a routine
Search
Targeted ads on Facebook
Premium content
Hashtags
Network
Engagement
Your personality
Ask questions
Images
Sneak peek
Specific content
Fan content
Simple posts
Conversion
Define a conversion event
Do not forget the goal
Visuals
Short and sweet
Call to action
Target group
Optimize for conversions
Format of display
Facebook Marketing Tools
Flow
Google Analytics
Agorapulse
Social Bakers
DrumUp
Likealyzer
ShortStack
Business Marketing Applications
Custom tab applications
Email capture apps
Applications for surveys and conducting polls
Automatic publishing applications
Social integration applications
Competitive applications
Develop a Strategy
Your goals
Facebook demography study
Choose and plan your content on Facebook
Status
Pictures
Video
Links
Facebook Live
Facebook Stories
Find out Your Advertising Strategy on Facebook
Start chatting and do not wait for your audience to take the first step
Encourage your entire workforce to use this platform
Track and analyze your marketing strategy
Facebook Marketing: Things to Consider
Leverage the traffic
Using your email signature
Email blast
In-store promotions
The ideal day to post
Status updates
Facebook plugins
Chapter Four: Components of Facebook Marketing
Facebook Page Optimization
Choose a username that is meaningful and memorable
Use descriptive keywords in the "About" section
Use the appropriate category for your business
Optimize the images on your page
Pinned posts
Use Facebook Groups
Promote Social Sharing on Facebook
Increase the Visibility of Your Posts
When and How Often to Send
Use Paid Options
When Should a Specific Post be Advertised?
Facebook Ads
Always use audience targeting
The most important content should be placed first
Rotation of advertising
Use conversion pixels to track the performance of your ads
Use different ads for different placements
Chapter Five: Using Facebook Marketing
Make the Most of the Business Page
Facebook Contests
Facebook Sponsored Posts
Facebook Open Graph
Sponsored Stories
Share on Facebook
Chapter Six: Facebook Pixel
The Benefits of Facebook Pixel
Uses of Facebook Pixel
Conversion tracking
Facebook retargeting
Lookalike Audiences
Optimizing Facebook Ads
Better access
How to Use Facebook Pixel
Steps to Create a Facebook Pixel
Step one: Create a pixel
Step two: Add the pixel code
Step three: Track events
Step four: Confirm if the pixel is working
Step five: Add a pixel notice to your site
Facebook Pixel Cookies
Chapter Seven: Facebook Advertising
Using Facebook Ads Manager
Create an Account
Explore Ads Manager
Chapter Eight: Setting up Facebook Ad Campaign
Setting up a Facebook Ad
Step one: Setting goals
Step two: Facebook Ads Manager
Step three: Selecting your objective
Sep four: Budget and audience
Step five: Creating the ad
Step six: Selecting the ad placement
Step seven: Placing the order
Optimizing the Ad Budget
Chapter Nine: Facebook Analytics
Facebook Analytics
Step 1: Accessing Facebook Analytics
Step 2: Reviewing activity reports
Step 3: Using Facebook Analytics data
Metrics to Track
Engagement
Relevance score
Impressions
Leads generated
ROAS
Video metrics
Conversions
Ad frequency
Click-through rate
Cost per click
Best performing ads
Start Tracking Your Facebook Metrics
Likealyzer
SimplyMeasured
Soziograph.io
Quintly
Agorapulse
Chapter Ten: Sales Funnel
Creating a Sales Funnel
Step one: Creating segmented content
Step two: Promoting content to “warm audience”
Step three: Targeting lookalike audiences
Step four: Promoting the best content
Step five: Remarketing
Step six: Using Facebook Pixel
Step seven: Using videos
Step eight: Keep remarketing
Step nine: Warming up your leads
Step ten: Time to hard sell
Chapter Eleven: More About Facebook Ads
Carousel Advertisement
Split Test
Chapter Twelve: Tips to Create High-Quality Content
General Tips
Consider everything
Make sure you publish at the right time
Create your connections
Go visual
Make each of your selected platforms unique
Let people follow you
Remember to be personable but professional
Social media manager
If it does not work, let go
Build business relationships
Fight trolls
Don’t keep selling
Always have a clear goal
Human side
Be regular
Encouraging comments
Use pictures and videos
Develop relationships
Remember to use Facebook Insights
Interaction
Tags are important
Do not forget the commentators
Make sure your company profile is complete
Make sure your subscribers want to see your updates
Make it easier to share your content.
If you share something, comment on it
Check your grammar and spelling
Learn the rules of the platform
Strategies for Facebook Pages
Product
Deals
Awards
Discount coupons
Competitions
Events
Chapter Thirteen: Build a Community
Importance of Building Community
It is not all about you
Exclusivity
Avoid being a salesperson
Do not air dirty laundry
Welcome others
Loyalty
Community
Chapter Fourteen: Facebook Stories and Facebook Live
Facebook Stories
Facebook Business Practice History
Facebook Live
When should Facebook Live be used?
To start a Facebook live event
Using Facebook Live with a desktop computer
Before, during, and after Facebook Live
Conclusion
References
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