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Index
The 7-Day Startup
Contents
Foreword
You Don’t Learn Until You Launch
My First Business Idea
My First Business
My First Startup
My 7 Day Success
What is a Startup?
Idea, Execution, Hustle
Idea
Execution
Hustle
Why 7 Days?
Avoid Failed Validation Techniques
Work More Efficiently
But 7 Days is Not Long Enough
No. Seriously. I Can’t Launch in 7 Days.
The 7 Pre-Launch Tasks
The 7 Day Startup
Day 1 - The 9 Elements of a Great Bootstrapped Business Idea
Day 2 - WTF is an MVP?
Day 3 - Choose a Business Name
Day 4 - Build a Website in One Day for under $100
Day 5 - 10 Ways to Market Your Business
Day 6 - Set Targets
Day 7 - Launch
Refine Your Business Model
Building a Business That Couldn’t Grow
Build a Business With Growth in its DNA
14 Business Rules to Live By
1. Test Every Assumption
2. Solve Problems as They Arise
3. Do What You Say You Will Do
4. Benchmark Against the Best
5. Learn From Others and Yourself
6. Outlearn Your Competition
7. Always Consider How Your Business Looks Without You
8. Look for Sources of Momentum
9. Manage Motivation
10. Cull Difficult Customers
11. Focus on Retention
12. Avoid Short-Term Thinking
13. Focus on Product
14. Love Your Work
Epilogue
More Resources
Do You Mind Helping?
Acknowledgements
Endnotes
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