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Index
Title Page
Copyright
Contents
Introduction
PART ONE: Subscribers Are Better than Customers
CHAPTER 1: Who Wins in the Subscription Economy?
CHAPTER 2: Why You Need Automatic Customers
PART TWO: The Nine Subscription Business Models
CHAPTER 3: The Membership Website Model
CHAPTER 4: The All-You-Can-Eat Library Model
CHAPTER 5: The Private Club Model
CHAPTER 6: The Front-of-the-Line Model
CHAPTER 7: The Consumables Model
CHAPTER 8: The Surprise Box Model
CHAPTER 9: The Simplifier Model
CHAPTER 10: The Network Model
CHAPTER 11: The Peace-of-Mind Model
PART THREE: Building Your Subscription Business
CHAPTER 12: The New Math
CHAPTER 13: The Cash Suck vs. the Cash Spigot
CHAPTER 14: The Psychology of Selling a Subscription
CHAPTER 15: Scaling Up
CHAPTER 16: Reflections
Acknowledgments
Recommended Resources
Notes
Index
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