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Index
Cover
Title
Acknowledgements
Copyright
Contents
Introduction
Understanding why mastering storylining is worth the investment
Storylining drives clarity of thinking and communication
Storylining drives faster and better decision making at all levels of a business
Storylining builds a culture of intelligent collaboration around real business issues
Storylining builds credibility and trust
Learning how to use storylines to identify and harness the ‘So what’
What to think about before building your storyline
How to structure a storyline
How to test if your storyline is fit for purpose
Mastering the seven classic business storyline patterns
Grouping storylines
Action Jackson – for action plans.
The Pitch – for pitches and proposals
Traffic Light – for updates
Deductive storylines
Close the gap – for improvement recommendations
Houston, we have a problem – for explaining how to solve problems
To b or not to b – for explaining which option is best
Watch Out – to counter emerging risks
Using storylines to shape the communication you deliver
Packaging your ideas into the most useful medium
Delivering your ideas clearly and powerfully
Getting feedback
Introducing storylining in your business
Being clear about your purpose and expectations
Putting simple support systems and structures in place
Allowing time to master the fundamental skills
Finding and encouraging role models
Planning to make it stick
Next steps for you
Appendix A: A storyline developed into a Word document
Appendix B: A storyline developed into a PowerPoint pack
About davina and gerard
Resources
Bibliography
Back Page
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