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Index
Introduction
Chapter 1: RAPPORT— Strengthening the Root of Influence
Chapter 2: The “Three-Appeal Plus NLP” Formula of Influencing
Chapter 3: NLP Techniques to Influence People
Chapter 3: Mastering the Art of Evoking Emotions to Influence
Chapter 4: The Language of Persuasion
Chapter 5: Influencing the Digital Natives
Chapter 6: Building and Rebuilding Trust
Conclusion
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