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Imperial Library
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Index
Cover
Title Page
Dedication
Contents
Introduction
A Preview
Part 1 - The Competitive Herd (Critique)
Chapter 1 - The Herd Instinct
Chapter 2 - The Paradox of Progress
Chapter 3 - The Category Blur (How We Cope)
Chapter 4 - Escaping the Herd
Part 2 - No Contest (Celebration)
Chapter 5 - Reversal
Chapter 6 - Breakaway
Chapter 7 - Hostility
Chapter 8 - Difference
Part 3 - The Human Touch (Reflection)
Chapter 9 - Marketing Myopia, Revisited
Chapter 10 - Sign-Off
Addendum
Acknowledgments
About the Author
Copyright
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