Mental Models · Aligning Design Strategy With Human Behavior by Young, Indi -- Read -- Imperial Library of Trantor

Index

Mental Models: Aligning Design Strategy with Human Behavior How to Use this Book

Who Should Read this Book? What’s in the Book? What comes with the Book? Here’s How You Can Use Mental Models

Frequently asked Questions

What is a mental model? What if I don’t have a big budget? What do you mean by “task?” What are task-based audience segments? How do I uncover the root task? What do you mean by a content map’s “content”? Does a content map show every detail of my solution? How can analyzing gaps in a mental model show me innovative ideas? How can mental models help me make sense of all my web properties?

Foreword CHAPTER 1

What and Why? The Advantages of a Mental Model

What is a Mental Model? Why Use Mental Models? Confidence in Your Design Clarity in Direction Continuity of Strategy

CHAPTER 2

When? Using Mental Models with Your Other Work

Determine Your Research Method How Mental Models Hook into Other UX Techniques Shortcuts and Other Ways to Use Mental Models

CHAPTER 3

Who? Mental Model Team Participants

Project Leader Project Practitioners Project Guides Project Support

CHAPTER 4

Define Task-Based Audience Segments

Task-Based Audience Segments Set Research Scope

CHAPTER 5

Specify Recruiting Details

Estimate the Tally Write the Screener Coordinate Schedules Recruit Participants

CHAPTER 6

Set Scope for the Interviews

Set Research Goals List Interview Prompts

CHAPTER 7

Interview Participants

Chat by Telephone or Face-to-Face Do Not Lead Plan Your International Interviews

CHAPTER 8

Analyze the Transcripts

Comb for Tasks Get Some Practice Answers

CHAPTER 9

Look for Patterns

Group Tasks into Patterns Plan Your Logistics Congratulate Yourself

CHAPTER 10

Create the Mental Model

Build the Model Automatically Build the Model Block-by-Block Review the Diagram with Project Guides What Did You Learn? Decorate the Diagram Ask for Feedback

CHAPTER 11

Adjust the Audience Segments

Compare Results to Original Hypothesis Clarify Segment Names Adjust Segment Definitions Use Audience Segments for Other Projects Transition from Research to Design, Verbs to Nouns

CHAPTER 12

Alignment and Gap Analysis

Draw a Content Map of Your Proposed Solution Align the Content Under the Mental Model Consider the Opportunities Share the Findings Print the Diagram Prioritize the Opportunities

CHAPTER 13

Structure Derivation

Derive High-Level Architecture Provide Vocabulary for Labels Test Your Structure and Labels Generate Features and Functionality

Acknowledgments About the Author