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Index
Title Page
Dedication
Copyright Page
Contents
Introduction
1 The web is changing
2 How and why we communicate with others
3 How we’re connected influences us
4 How our relationships influence us
5 The myth of the “influentials”
6 We are influenced by what is around us
7 How our brain influences us
8 How our biases influence us
9 Marketing and advertising on the social web
10 Conclusion
Acknowledgments
Index
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