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Index
Introduction: The Accidental Entrepreneur
Part One: The Idea
Chapter 1: I See Dead Companies
Chapter 2: Thinking Big and Small
Chapter 3: The Innovation Triangle
Chapter 4: The Value Triangle
Chapter 5: Learning Slow and Fast
Chapter 6: Disconfirmation Bias
Chapter 7: The Tree of Innovation
Part Two: The Build
Chapter 8: Vision
Chapter 9: Leaders and Anti-Leaders
Chapter 10: Built to Fail
Chapter 11: Digital Food Chain
Chapter 12: Culture
Chapter 13: Team
Chapter 14: Competition
Part Three: The Scale
Chapter 15: Low-Ground Strategy
Chapter 16: The Marketing Rabbit Hole
Chapter 17: Execution
Chapter 18: Planet of the APEs
Chapter 19: Fishes and Whales
Chapter 20: Cyclonic Forces
Conclusion: Vision and Mission for Disrupt or Die
Afterword: The Automation Apocalypse
Acknowledgments
Glossary
Resources
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