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Index
Cover
Title Page
Copyright Page
Dedication
Contents
Introduction
Part One: The Practice of Business Design
1. Overview of Business Design
2. Preparing for Your Quest
3. Contextualizing Your Challenge
4. Gear 1: Empathy & Deep Human Understanding
5. Gear 2: Concept Visualization
6. Gear 3: Strategic Business Design & Activation
7. Leading Innovation & Transformation
Part Two: Tool Kit
Preparing for Your Quest
Contextualizing Your Challenge
Gear 1: Empathy & Deep Human Understanding
Gear 2: Concept Visualization
Gear 3: Strategic Business Design & Activation
Acknowledgments
Notes
Index
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