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Imperial Library
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Index
Cover
Title Page
Copyright
Contents
1. Going All In: Fortune Favors the Obsessed
2. Beyond Grit: All-Consuming Focus & Relentless Drive
Profiles in Obsession
3. Delighting Customers: Jeff Bezos & Amazon
4. Building Great Products: Elon Musk & Tesla
5. Juicing Growth: Travis Kalanick & Uber
Making Obsession Work
6. The Individual’s Choice: All In or Not?
7. The Organization’s Challenge: Nourishing Obsession
Notes
Acknowledgments
Index
About the Author
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