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Imperial Library
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Index
Cover Page
Title Page
Copyright Page
Dedication Page
Contents
Preface
1. Authenticity: The New Business Imperative
2. The Demand for Authenticity: Why Now?
3. The Supply of Inauthenticity: What’s Going On?
4. Rendering Authenticity: What to Do
5. Fake, Fake, It’s All Fake: Why Offerings Are Inauthentic
6. The Real/Fake Reality: How Offerings Become Authentic
7. Deconstructing Authenticity: How to Assess Your Business
8. From Marketing to Placemaking: Being What You Say You Are
9. From Strategy to Decision Making: Being True to Self
10. Finding Authenticity: The Right Direction for You
Notes
Acknowledgments
About the Authors
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