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Imperial Library
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Index
Cover
Title Page
Copyright Notice
Dedication
Epigraph
Preface: The American Spectacle
Prologue: The Trophy President
Introduction: Politics 101
Part One: The Worst Political Event in History
Chapter 1: The Advance Man
Chapter 2: Playing with Firepower
Chapter 3: This Whole Idea Stinks
Chapter 4: The Troubleshooter
Chapter 5: Game Day
Chapter 6: A Story with Legs
Chapter 7: Tank You Very Much
Part Two: Getting Tanked, 1992–2012
Chapter 8: History Repeats Itself, Or Does It?
Chapter 9: 1992: Bush and the Supermarket Scanner (Or, How a Courteous Gesture Cemented the President’s Elitist Label)
Chapter 10: 1996: Dole’s Precipitous Fall (Or, How a War Hero Bending over a Balustrade Became Too Old to Be President)
Chapter 11: 2000: Gore Floats into “Floodgate” (Or, How a Dam Release Turned an Environmentalist into a Hypocrite)
Chapter 12: 2004: Bush, Dean and Kerry (Or, the Sign, the Scream and the Windsurfer)
Chapter 13: 2008: McCain Goes Green (Or, How Bad Branding Made Mockery of a Maverick)
Chapter 14: 2012: Romney Sings an American Tune (Or, How a Patriotic Businessman Crooned His Way to Caricature)
Part Three: The Vanilla Presidency, 2009–2017
Chapter 15: Obama and the Batsman
Chapter 16: Controlling Image
Chapter 17: The Last Mile
Chapter 18: Comfortable in Your Skin
Chapter 19: The New Age of Optics
Epilogue: Wearing Many Hats
Notes
Index
Photographs
Acknowledgments
Advance Praise for Off Script
About the Author
Newsletter Sign-Up
Contents
Copyright Page
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