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Index
Cover
Title
Copyright Page
CONTENTS
Foreword by Karen Earl
Foreword by Steven Wood Schmader
How to Use This Book
Acknowledgments
Part 1 Planning
CHAPTER 1 Internal Planning
CHAPTER 2 Marketing Plan
CHAPTER 3 Implementing the Marketing Plan
Part 2 Sales
CHAPTER 4 Understand What You Have to Offer
CHAPTER 5 Creating a Hit List
CHAPTER 6 Creating the Offer
CHAPTER 7 Proposals
CHAPTER 8 Sales Process
CHAPTER 9 Special Considerations for Nonprofit Organizations
CHAPTER 10 Negotiation
Part 3 Servicing
CHAPTER 11 Sponsorship Planning and Management
CHAPTER 12 Leverage
CHAPTER 13 Sponsorship Measurement
CHAPTER 14 Renewals and Exits
Conclusion
Part 4 Appendices
APPENDIX 1 Glossary
APPENDIX 2 Resources
APPENDIX 3 Sponsorship Agreement Pro Forma
Index
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