Copy, Copy, Copy by Earls, Mark -- Read -- Imperial Library of Trantor

Index

COVER EPIGRAPH TITLE PAGE COPYRIGHT NOTE* ON THE TYPEFACES USED IN THIS BOOK FOREWORD INTRODUCTION

OPTICS, MATHS AND THE SCIENTIFIC METHOD MARGINAL GAINS HIS DARK MATERIALS TALENT COPIES WHY DOES ANY OF THIS MATTER? IF IT WASN'T FOR YOU PESKY KIDS THE TYRANNY OF THE SINGULAR NOT ALL COPYING IS GOOD MORE THAN A MASH-UP AFTER THE HERD DIFFERENT KINDS OF QUESTIONS THE AMBITION OF THIS BOOK COPIED FROM PEOPLE WHO'VE COPIED LEARN TO CODE OR LEARN TO COPY?

1 IN PRAISE OF COPYING

WELCOME TO ELVISLAND COPYCATTING AN ORIGINAL ELVIS-A-LIKE SHAKE A LEG COPYING IS CHEATING THE REAL JOE BIDEN ME, MYSELF AND I ‘WE' FICTION IS SCARY WEIRD COPYING IS GOOD FOR YOU (AND ME) I'LL HAVE WHAT SHE'S HAVING NEUROLOGICALLY EFFICIENT WE-THINK PHONE A FRIEND iSPREAD

2 HOW TO COPY WELL

A RACE TO THE TOP COPYING ORIGINALS BAD COPYING? SHANZAI APPLE? SINGLE WHITE COPYING WE TRY EVEN HARDER INVENTION AND INNOVATION ORIGINALITY DOESN'T PAY KEEP CALM MAKING DELIBERATE COPYING ERRORS CHINESE WHISPERS MAKING ERROR ERROR AND EXCELLENCE COPY: ‘KOPERIEN', ‘NACHMACHEN' OR ‘ABKUFERN' CUT-UPS COPYING LOOSELY CAN BE DANGEROUS COPYING AND EVOLUTION COPYING, CHANGING AND PERIOD INSTRUMENTS COPYING AND FIXING THINGS FIXING BROKEN THINGS POPULAR THING FOR A BROKEN THING BROKEN THINGS AT SCALE VERY SMALL OR FAR AWAY? OVER THERE, OVER THERE … THE MAKING OF MODERN RUSSIA LET THE DOGS OUT THE BRAINJUICER® EFFECT BOTTLING THE JUICER'S RECIPE RINSE AND REPEAT STEALING FROM A DISTANCE – GAMES TO PLAY WHAT WOULD THE DUDE DO? NOT BEING ME LEAVE YOUR JOB KNOWING WHAT TO COPY HOW TO WIN FRIENDS THE CASE OF THE CASE STUDY THE RIGHT TOOL FOR THE RIGHT JOB THE VIRTUE OF A TIDY TOOLKIT A ‘KINDA THING' KIND OF THING KINDA THING

3 ‘WHAT KINDA THING?': MAPS AND DRAWING

DRAWING IS THINKING DUCO ERGO SUM44 MAPPING SOHO NURSE, NURSE! MEANWHILE BACK IN THE DEPARTMENT HOW CAN YOU LOCATE THE BEHAVIOUR ON THIS MAP? QUIZ TIME VOTE FOR ME! A DIFFERENT KIND OF MAP OF HUMAN BEHAVIOUR FROM A DESCRIPTIVE MAP TO A STRATEGY MAP … WHERE NEXT? NOTE

4 WHERE TO COPY FROM: THE PATTERN BOOKS

‘INDOCILIS PRIVATA LOQUI'54 METROLAND PATTERN BOOKS AND ORIGINAL BUILDINGS PATTERN BOOKS EVERYWHERE ‘I QUATTRI LIBRI' BETTER SALIENCE EXPERTISE POPULARITY THE STRATEGIES HOW TO USE THE PATTERN BOOKS

5 COPY BETTER

QUESTIONS VS. ANSWERS 1. WHAT KINDA THING 2. WHAT KIND OF STRATEGY? 3. WHAT DOES THAT LOOK LIKE? THAT UNHELPFUL 'THING' THING REALITY CHECK HOW TO UNLOCK CULTURALLY ENTRENCHED BEHAVIOUR WHAT HAVE WE LEARNED SO FAR?

AFTERWORD

SAVING MORE LIVES WITH F1 ON THE RIGHT TRACK FORZA ITALIA COPY COPY COPY IF THIS, THEN WHEN ...? WHAT DO WE DO THEN? ORIGINALITY AND COPYING REDUX

REFERENCES ABOUT THE AUTHOR ACKNOWLEDGEMENTS INDEX EULA