The Bullseye Principle · Mastering Intention-Based Communication by Lewis, David -- Read -- Imperial Library of Trantor

Index

The Bullseye Principle: Mastering Intention-Based Communication Contents Introduction Chapter 1: Hit Your Mark : Utilizing Intention to Maximize Message Impact

THE LEGEND OF PHIL DAVISON CONSEQUENCES OF POOR COMMUNICATION THE PERSUASION EQUATION: INTENTION AND OBJECTIVE THE PINNACLE METHOD THREE-STEP PROCESS

Chapter 2: Define Your Personal Brand: Establishing and Projecting Executive Presence

BRANDING DEFINING YOUR PERSONAL BRAND CREATING A PERSONAL BRANDING STATEMENT THE POWER OF EXECUTIVE PRESENCE ELEMENTS OF EXECUTIVE PRESENCE

Confidence Credibility Appearance Vocal Dynamics Receptivity Manners Mindfulness Visibility Integrity Authenticity

Chapter 3: Land the Job: Strategic Interviewing Techniques to Get You Hired

PREPARING FOR YOUR INTERVIEW NAILING THE ACTUAL INTERVIEW

Proper greeting Body language Smile Vocal quality Be engaged

Chapter 4: Communicate Like a Leader: Influencing Emotion through Style and Delivery

HOW MEN AND WOMEN LEAD DIFFERENTLY EFFECTIVE LEADERSHIP COMMUNICATION

Embrace silence Vary the pace Avoid hedging language Beware of generalizations Limit jargon and acronyms Strive for simplicity

LEADERSHIP AND POWER STYLES OF LEADERSHIP

Autocratic leadership Democratic leadership Delegative leadership Transactional leadership Transformational leadership

UNDERSTANDING EMPLOYEE ENGAGEMENT LEADING A TEAM THROUGH CHANGE

Developmental change Transitional change Transformational change

ENGAGING YOUR TEAM MEMBERS

Listen to feedback Set expectations Show appreciation Empower others

THE FORMULA FOR THE PERFECT PEP TALK

CONNECTING WITH OTHERS TO BUILD A NETWORK BUILDING YOUR NETWORK

Learn to be comfortable with breaking the ice Remember names Be present and pleasant Use mirroring Do your homework Discover where you can add value Show humility Be curious Exit like a champ

Chapter 7: Create a Memorable Narrative: Leveraging the Power of Storytelling in Business

CREATING HEROES AND VILLAINS

Exposition Inciting incident Rising action Climax Falling action Resolution Establish background information (exposition) Identify the problem (inciting incident) Detail the solution (rising action) Spotlight the result (climax) State the takeaway (falling action and resolution)

MANAGING EMOTIONAL INTERACTIONS HANDLING DIFFICULT QUESTIONS

Project confidence Pause before you start Slow down Choose your words carefully Say less

ASKING EFFECTIVE QUESTIONS

Organize your thoughts before asking the question Keep questions topic-related Make questions as specific as possible Keep questions concise Clearly articulate your question

DELIVERING FEEDBACK EFFECTIVELY

State feedback clearly and absolutely Ensure the feedback is timely Monitor intention cues Show empathy and concern Anticipate comments and questions Offer support and guidance

RECEIVING FEEDBACK EFFECTIVELY

Keep an open mind Listen to understand Don’t become defensive Check your ego Accept the feedback graciously Carefully evaluate criticism Look for lessons Ask questions to understand feedback Take time to process the information Develop an integration plan

Chapter 9: Run Killer Meetings: Facilitating Like a Pro to Get Results

FIVE DIFFERENT TYPES OF MEETINGS PART ONE: PRE-MEETING PREPARATION

Define your objective Invite carefully Consider the location Create an agenda Adjust room set-up Maximize turnout Prepare your materials

PART TWO: FACILITATING THE ACTUAL MEETING

Start the meeting promptly Kick it off with energy Set ground rules Encourage participation Stay on track Seek action Close strong

PART THREE: POST MEETING FOLLOW UP

Chapter 10: Make the Sale: Being Assertive, Influencing Others, and Preparing to Engage

PREPARATION IS KEY GET COMFORTABLE SAYING NO

Analyze the audience and the request Set boundaries and stick to them Take time to reflect before answering Understand what happens if you say yes Be firm and don’t waver Know your personal limits

CHOOSE YOUR WORDS CAREFULLY PUTTING IT ALL TOGETHER

Notes Glossary of Terms Acknowledgments About the Authors Index End User License Agreement