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Index
Title Page
Contents
About the Author
Dedication
Introduction
THE CAFETERIA
LIBERTARIAN PATERNALISM
HUMANS AND ECONS: WHY NUDGES CAN HELP
A FALSE ASSUMPTION AND TWO MISCONCEPTIONS
CHOICE ARCHITECTURE IN ACTION
A NEW PATH
Nudge
PART I: Humans and Econs
1: Biases and Blunders
HOW WE THINK: TWO SYSTEMS
RULES OF THUMB
OPTIMISM AND OVERCONFIDENCE
GAINS AND LOSSES
STATUS QUO BIAS
FRAMING
SO WHAT?
2: Resisting Temptation
TEMPTATION
MINDLESS CHOOSING
SELF-CONTROL STRATEGIES
MENTAL ACCOUNTING
3: Following the Herd
DOING WHAT OTHERS DO
THE SPOTLIGHT EFFECT
CULTURAL CHANGE, POLITICAL CHANGE, AND UNPREDICTABILITY
SOCIAL NUDGES AS CHOICE ARCHITECTURE
PRIMING
4: When Do We Need a Nudge?
FRAUGHT CHOICES
MARKETS: A MIXED VERDICT
5: Choice Architecture
DEFAULTS: PADDING THE PATH OF LEAST RESISTANCE
EXPECT ERROR
GIVE FEEDBACK
UNDERSTANDING ‘MAPPINGS’: FROM CHOICE TO WELFARE
STRUCTURE COMPLEX CHOICES
INCENTIVES
PART II: Money
6: Save More Tomorrow
ARE PEOPLE SAVING ENOUGH?
ENROLLMENT DECISIONS: NUDGING PEOPLE TO JOIN
MAKING SAVINGS AUTOMATIC
FORCED CHOOSING AND MORE SIMPLICITY
CHOOSING CONTRIBUTION RATES
EDUCATION
SAVE MORE TOMORROW
THE ROLE OF THE GOVERNMENT
7: Naïve Investing
STOCKS AND BONDS
COUNTIN’ YOUR MONEY WHILE SITTIN’ AT THE TABLE
MARKET TIMING: BUY HIGH, SELL LOW
RULES OF THUMB
NUDGES
8: Credit Markets
MORTGAGES
CREDIT CARDS
9: Privatizing Social Security: Smorgasborg Style
DESIGN OF THE SWEDISH PRIVATIZATION PLAN
THE DEFAULT FUND
DID ACTIVE CHOOSERS MAKE GOOD CHOICES?
ADVERTISING
DOING (BADLY) WITHOUT NUDGES
PART III: Society
10: Prescription Drugs: Part D For Daunting
DESIGN OF MEDICARE PART D
CONFUSION AWAITING CLARITY
RANDOM DEFAULT PLANS FOR THE MOST VULNERABLE
NOT USER-FRIENDLY
DID CHOOSERS MAKE GOOD CHOICES? NOT ALWAYS
POSSIBLE NUDGES
RECAP
11: How to Increase Organ Donations
EXPLICIT CONSENT
ROUTINE REMOVAL
PRESUMED CONSENT
SOME COMPLEXITIES
MANDATED CHOICE
NORMS
12: Saving the Planet
BETTER INCENTIVES
FEEDBACK AND INFORMATION
AMBITIOUS ENVIRONMENTAL NUDGES
13: Privatizing Marriage
WHAT IS MARRIAGE?
WITHOUT STATE LICENSES
STATE CONTROL OF MARRIAGE IS ANACHRONISTIC
IS OFFICIAL MARRIAGE BENEFICIAL?
NUDGING COUPLES
PART IV: Extensions and Objections
14: A Dozen Nudges
15: Objections
THE SLIPPERY SLOPE
EVIL NUDGERS AND BAD NUDGES
THE RIGHT TO BE WRONG
OF PUNISHMENT, REDISTRIBUTION, AND CHOICE
DRAWING LINES AND THE PUBLICITY PRINCIPLE
NEUTRALITY
WHY STOP AT LIBERTARIAN PATERNALISM?
16: The Real Third Way
Postscript: The Financial Crisis of 2008
HUMAN INVESTORS AND ECONOMIC CRISIS
NUDGES
Notes
Bibliography
Acknowledgments
Penguin Story
Copyright Page
Footnotes
Introduction
Page 4
PART I: Humans and Econs
1: Biases and Blunders
Page 20
Page 22
2: Resisting Temptation
Page 52
Page 54
3: Following the Herd
Page 59
Page 69
Page 72
4: When Do We Need a Nudge?
Page 79
Page 81
Page 85
Page 87
5: Choice Architecture
Page 103
Page 108
PART II: Money
6: Save More Tomorrow
Page 114
Page 118
8: Credit Markets
Page 142
Page 149
9: Privatizing Social Security: Smorgasbord Style
Page 155
Page 157
PART III: Society
10: Prescription Drugs: Part D For Daunting
Page 178
11: How to Increase Organ Donations
Page 184
12: Saving the Planet
Page 202
13: Privatizing Marriage
Page 211
PART IV: Extensions and Objections
14: A Dozen Nudges
Page 231
Page 234
15: Objections
Page 237
Page 246
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